#34738
How to Write Web Copy That Sells
How you write your copy really makes a huge difference to your online sales. And even if you don't sell products directly, good sales copy will help you persuade the user to make a donation, subscribe to your newsletter or complete an application form. Here's how you do it.
Content Strategy (2009). Articles>Web Design>Writing>Marketing
#34743
The discipline of writing for the web has changed in recent years. Once a matter of simply shortening texts, writing for the web has begun to mean choosing the right words and using them the right way. What the right words are and how they should be used now depend on the kind of web copy you are writing. Content-Strategy has developed three different free check lists to help you on your way.
Content Strategy (2007). Articles>Web Design>Writing>Content Strategy
#34748
Content-based sales means using high-quality content to generate traffic, which you then use to earn money (but not necessarily on the web-site).
Content Strategy (2007). Articles>Web Design>Writing>Marketing
#34905
リンクの最初の11文字がどれだけ理解されるかをテストすれば、そのサイトがユーザのために書かれたかものかどうかがわかる。ユーザというのはリストの項目を全部読む、というよりは、流し読みをするものだからだ。
Nielsen, Jakob. Usability.gr.jp (2009). (Japanese) Articles>Web Design>Writing>Usability
#35159
Twenty-Five Clear And Beautiful Comparison Tables
There's no point in having an awesome website and an awesome product if your product comparison table is crap. It will throw people right off, and believe me I have seen some bad tables. Anyway here is a collection of the best product comparison tables handpicked by WebdesignDev. We think we have picked the top 25 comparison tables based on creative design and how clear it is to read and compare.
Johnson, Andy. Web Design Tutorials (2009). Articles>Web Design>Technical Writing
#35321
Breaking Up Large Documents for the Web - Part 2
One page or separate pages? When faced with that decision, ask yourself these questions: How much do people want in one visit? How connected is the information? Am I overloading my site visitors? How long is the web page? What’s the download time? Will people want to print? How much will they want to print?
Redish, Janice C. 'Ginny'. User Interface Engineering (2009). Articles>Web Design>Information Design>Writing
#35629
On the web, write in small digestible chucks, which fit into the information hierarchy. To create your hierarchy, outline the website as you would for printed material. Then examine the site’s purpose and outline the main sections (e.g. words people use to navigate) and the links within those heads. Test it before it goes online.
Walsh, Ivan. I Heart Tech Docs (2007). Academic>Web Design>Writing>User Centered Design
