Brand Experience in User Experience Design

As user experience professionals, we have the opportunity to work more closely with brand and marketing specialists to clearly articulate the brand perception we want to elicit from our customers. Brand perception is, in part, an expectation on the part of a customer regarding future interactions with a company and its products and services. To achieve our desired brand perception, we must consistently represent and deliver the brand values we have led customers to expect.

Baty, Steve. UXmatters (2006). Design>Web Design>User Experience>Marketing

Understanding the Persuasive Flow

Wiggly, distracting, or poorly placed ads irritate users. Worse, they teach site visitors to ignore whole sections of layout. Yet some online ads work. They capture visitors visually, and present an engaging hook. They get visitors to click. Even, at times, from the home page. So what's the difference?

Michaels, Mary M. UI Design Newsletter (2007). Articles>Web Design>Marketing>User Experience

Online Advertising: Factors That Influence Customer Experience

In this article, I’ll discuss the cognitive elements at the intersection of advertising and human behavior. By taking an approach to advertising that looks at the impact psychological factors have on customer behavior, I’ve learned that customers respond directly to online advertisements, as we can see from their emotions, behavior, and interactions on the Web.

Kirmani, Shazeeye and Shamugam Rajasekaran. UXmatters (2009). Articles>Web Design>Marketing>User Experience