Ad Conversion Rate Influenced by Time (Not Click Rate)

Time is an important design variable to understand. Your user experience is effected by it no matter what user experience you are serving up and the rules are different for every context. For example, the "three click rule" (users must get to their destination within three clicks) applies to e-commerce primarily but not to mortgage education, financial services usability or reading the New York Times online.

Spillers, Frank. Demystifying Usability (2004). Design>Web Design>User Experience>E Commerce

Online Travel Booking: What Influences Consumers?

An overview of what influences consumers when booking a holiday and what travel companies can do to offer the best user experience.

Alexander Baxevanis. Webcredible (2008). Articles>Web Design>User Experience>E Commerce

Turning on the Lights in Your Online Business

Ecommerce websites are typically set up as if they were just glorified catalogs: a list of products, some pictures, brief descriptions, and an order form. No human interaction at all.

Oxer, Jonathan. Internet Vision Technologies (2007). Articles>Web Design>User Experience>E Commerce