At this point in experience design's evolution, satisfaction ought to be the norm, and delight ought to be the goal. As design professionals, how do we create opportunities for customer delight?
Hanna, Parrish. Boxes and Arrows (2002). Design>Web Design>User Centered Design>User Experience
The High Price of Not Listening
Ever visited the website of a company with a glaring error either on the site or in their product, only to discover that they have successfully sealed themselves off from the world, so you can't report it? Sure you have, and it's not only causing you frustration, it's costing that company real money.
Tognazzini, Bruce. Nielsen Norman Group (2004). Design>Web Design>User Centered Design>User Experience
An Introduction to User Journeys
User journeys are a method for conceptualising and structuring a website's content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build; instead you create a narrative around your user's needs.
Hobbs, Jason. Boxes and Arrows (2005). Articles>Web Design>User Centered Design>User Experience
Slashing subjective time on your site by 50% is a perfectly reasonable goal. Indolent worker George Costanza once reflected on the time in the shower you wait for the hair conditioner to work as, 'a really tough minute.' A minute waiting for hair conditioner to work while getting ready for a date can feel longer than the three subsequent hours you spend with that very special person. Reducing/eliminating boredom points can make the time spent on your website appear to really fly by.
Tognazzini, Bruce. Nielsen Norman Group (2007). Design>Web Design>User Centered Design>User Experience
Is it more important for your web site to be desirable or accessible? How about usable or credible? The truth is, it depends on your unique balance of context, content and users, and the required tradeoffs are better made explicitly than unconsciously.
Morville, Peter. Semantic Studios (2004). Design>Web Design>User Experience>User Centered Design
The key revolution of the Web is customer empowerment and engagement. The Web empowers the customer more than it empowers the organization. The implications are enormous.
McGovern, Gerry. New Thinking (2006). Articles>Web Design>User Centered Design>User Experience
Results of a Study about Online Experience
Users’ “enjoyment” of a site is tied closely to how easily they can find the information they want and stay oriented at the same time. I think this is a given for technical communicators; we know that users want to get answers as fast as possible, and documentation must be navigable.
Gryphon Mountain (2008). Articles>Web Design>User Experience>User Centered Design
The site focuses on web usability, user research, usability testing, accessibility and standards focused design.
Herrod, Lisa. Scenario Girl. Resources>Web Design>User Experience>User Centered Design
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