#28407
Everything that goes into your web site must have a purpose. Every single element and decision must help users achieve their goals and support the site's goals.
Hunt, Ben. Web Design From Scratch (2006). Design>Web Design>User Centered Design>Minimalism
#28213
Simplicity as a result of a creative process is 'the ultimate sophistication,' as Leonardo da Vinci (1452-1519) said. Achieving simplicity is a difficult task not only in web-design but in every discipline (art, business, sports, science), yet simplicity for websites is a particular challenge as paper derived graphic design and usability on one side, marketing language and user expectations on the other side are in constant struggle with each-other.
Information Architects Japan (2006). Design>Web Design>User Centered Design>Minimalism
