To me, understanding goals is the single most critical factor in the success of any design project, and fundamental to the Web Design from Scratch approach. In this section, you'll learn techniques that help you discover your own goals and gain insight into what your target audience really wants. If you're working on a project, this section will help you get a clear picture of your purpose, understand the key goals of your target users and start to visualise a high-value solution that ensures everybody wins.
Hunt, Ben. Web Design From Scratch (2006). Design>Web Design>User Centered Design>Methods
HTML Wireframes and Prototypes: All Gain and No Pain
Mention the use of HTML for wireframing or prototyping, and some information architects and interaction designers frantically look for the nearest exit. In some circles, HTML has acquired the reputation of being a time-consuming, difficult undertaking best left to developers. This is very far from the truth.
Stanford, Julie. Boxes and Arrows (2003). Design>Web Design>Methods>User Centered Design
Winning With Rapid Development: Incorporating Customer Needs into Fast-Paced Web Design 
This paper describes a case study of a challenging but successful rapid-development web project, which incorporated customer-centered design using multiple methodologies. Within ten weeks, we conducted field studies and focus groups, produced paper prototypes of three navigational concepts, conducted a usability test using paper prototypes, and performed heuristic evaluation on the resulting design. Keys to our success include: assembling a top-notch team, running many project phases concurrently, and good, ongoing team-client and intra-team communication.
Sova, Deborah Hinderer and Cory Knobel. STC Proceedings (2002). Design>User Centered Design>Methods>Web Design
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