http://tc.eserver.org/dir/Design/Web-Design/User-Centered-Design/Log-Analysis A listing of the most recently indexed works about Design and Web Design and User Centered Design and Log Analysis in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Design/Web-Design/User-Centered-Design/Log-Analysis http://tc.eserver.org/30879.html http://tc.eserver.org/30879.html In many companies Web and Web analytics have been a silo that someone else is taking care of. Web sites are becoming the most important customer touch point and the most important revenue generator, even for businesses that are not first of mind. http://tc.eserver.org/30878.html http://tc.eserver.org/30878.html The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights and Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage. http://tc.eserver.org/30865.html http://tc.eserver.org/30865.html Is doing Path Analysis a good use of time? In my humble opinion the answer is a rather emphatic no, except for one exception (which I'll discuss below). Almost always Path Analysis tends to be a sub optimal use of our time, resources and any money that is expended on buying tools that do 'great' Path Analysis. http://tc.eserver.org/30864.html http://tc.eserver.org/30864.html Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to misunderstand and can be applied to any of your efforts. http://tc.eserver.org/30867.html http://tc.eserver.org/30867.html Perhaps there is no other single metric that is abused as much as conversion rate, none that is perhaps more detrimental to solving for a holistic customer experience on the website because of the company behavior it drives. http://tc.eserver.org/27379.html http://tc.eserver.org/27379.html Interface designers today are swirling within a blizzard of data. How many types of user data does your Web team collect? http://tc.eserver.org/25198.html http://tc.eserver.org/25198.html Is your website structured according to the needs of your users? Does it deliver on your website objectives? Use Web Analytics to redesign it. http://tc.eserver.org/25197.html http://tc.eserver.org/25197.html How to use web analytics in designing web information architecture. http://tc.eserver.org/21434.html http://tc.eserver.org/21434.html In most cases a technical writer cannot do any user tests. If you have access to the user log of a web server you can derive quite interesting facts like how often and how long a specific page was viewed and how the surfers navigated. http://tc.eserver.org/10412.html http://tc.eserver.org/10412.html The global growth of the World Wide Web challenges technical communicators to reconsider the methods we use to create designs that meet the goals and needs of our users. This article focuses on taking advantage of the Web's potential for interactivity between designers and users. It offers strategies for getting data from users of Web sites and using it for two main purposes: (1) analyzing audience and patterns of use to support continuous redesign, and (2) building a relationship or sense of community on a Web site.