Checking Out or Getting Out? Reasons for Shopping Cart Abandonment

People used to abandon online shopping carts because they didn't understand how online shopping works. Now, it's because they do.

Janisch, Troy. Icon Interactive. Design>Web Design>E Commerce>User Centered Design

ecommUSE user experience strategy

The first objective of this research was to build up substantive knowledge about which specific factors make customers trust e-commerce websites. The second objective was to build up and validate methodological knowledge in the form of tools that HCI practitioners can use to design and evaluate trust-shaping factors in e-commerce websites. On the basis of literature on trust and e-commerce surveys, a first model of trust in e-commerce (MoTEC) was developed. Through user tests, the initial model was refined to increase its descriptive power. The final MoTEC model contains four main dimensions, containing components and subcomponents.

Egger, Florian N. Eindhoven University (2003). Books>Web Design>User Centered Design>E Commerce

Supporting Customers' Decision-Making Process

When people buy things, they engage in a decision-making process. Research shows that one of the major problems with commerce sites is that they fail in supporting the customers in this process. By understanding their needs and concerns as they progress through the decision-making cycle, we can build better and more successful commerce sites.

Olsen, Henrik. GUUUI (2003). Design>Web Design>User Centered Design>E Commerce

What Causes Customers to Buy on Impulse?  

This paper studies the design elements within e-commerce sites that motivate impulse purchases online.

Spool, Jared M. User Interface Engineering (2003). Design>Web Design>User Centered Design>E Commerce