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Accessibility as Part of The Search Engine Marketing Strategy

In traditional marketing you're looking to define your targeted audience for your business or organisation. In Internet marketing things work in the same way. Unfortunately, with the growing popularity of the Internet in the past years and with the growing number of people building sites, a certain part of the online audience has been overlooked.

Big Mouth Media (2004). Articles>Web Design>Accessibility>Search Engine Optimization


Adding Value through Search Engine Optimization

The easiest way to increase your added value is to do small things that have a large positive return for the company. If you’re looking to find something easy to do that has a large positive impact on your value, look no further than thinking about search engines and how your portion of a Web site can be optimized for them.

K'necht, Alan. Digital Web Magazine (2003). Design>Web Design>Search>Search Engine Optimization


All About Title Tags

The title tag is one of the most important factors in achieving high search engine rankings.

Whalen, Jill. High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization


Basic Search Engine Optimization Guide And Tips

Search engine optimization or SEO is very important to get your website listed in search engines. Even if this is the first website you have built there are a few basic and easy steps that will help you with optimizing your website without being a pro.

DevBay (2005). Articles>Web Design>Search>Search Engine Optimization


Be a White Hat SEO for Your Intranet: It's Good for Accessibility

The SEOs with white hats conduct legitimate optimising of web pages to make the site come up appropriately in the Search Engine Results Pages (also called SERPs). The back hat SEOs implement tricks to appear high in the results pages even if the web site is not necessarily relevant. The range of tricks is astonishing. But most of the techniques used by white hat SEOs were similar if not identical to the guidelines given by accessibility experts.

NetStrategy-JMC (2006). Articles>Web Design>Accessibility>Search Engine Optimization


Beginner's Guide to Search Engine Optimization

This guide is designed to describe all areas of search engine optimization - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

SEOmoz (2007). Articles>Web Design>Search Engine Optimization


Black Hat SEO Techniques to Avoid   (PDF)

Desperation, ignorance, and a moral compass that doesn’t point due north often get perfectly logical, good people and companies in trouble with search engines. Because being listed high in search results is such a desirable goal to attain, many people search for shortcuts to the front of the line—which can land them in serious trouble.

Walter, Aarron. Building Findable Websites (2008). Articles>Web Design>Search Engine Optimization


Boost Your Website With Expert Content

The only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you.

Warren, Robert. TypePad.com (2003). Articles>Web Design>Writing>Search Engine Optimization


Build Up Links to Your Website

Link building is an essential part of any online marketing strategy. Learn how to in this article.

Moss, Trenton. Webcredible (2004). Design>Web Design>Marketing>Search Engine Optimization


Buying Text Links

Discusses buying text links, and whether it's good or bad for your SEO campaigns.

Whalen, Jill. High Rankings Advisor (2006). Design>Web Design>Search>Search Engine Optimization


Calculating The True SEO Costs Of Major Site Changes

Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not an easy one to answer, but in today’s column I am going to explore that exact question.

Enge, Eric. Search Engine Land (2009). Articles>Web Design>Redesign>Search Engine Optimization


Casing the Competition

Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your archrivals' tactics and join them at the top of the search results heap.

Spencer, Stephan. GotoMedia (2005). Design>Web Design>Search>Search Engine Optimization


Common Sense Search Engine Optimization

For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.

Whalen, Jill. High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization


Common Sense SEO (Search Engine Optimization) Checklist

I don’t “really” know anything about SEO. What I do know is the folks at Google and other big search engines are just human beings like us who have created and constantly tweak the search algorithms. Their goal is to give us what we want when searching, the best possible websites relevant to what we are searching for. So let’s set aside all the fancy technical stuff and just use some good ol’ common sense.

Coyier, Chris. CSS Tricks (2009). Articles>Web Design>Search Engine Optimization


Compelling Headlines to Improve Your Search Engine Ranking

Write compelling headings that attract both search engines and your desired kind of site visitor.

Jackson, Steve. Webcredible (2005). Articles>Web Design>Search>Search Engine Optimization


Comprehending the Google Dance to Stay Updated

The updating of massive indexes by Google is not a smooth affair by any means. Notably, as a result of updating process, old indexes do not simply yield to new indexes, but there is quite an haphazard movement in transition. It takes a couple of days for Google to complete its update. Especially during this period, both old and new indexes get their place on www.google.com, albeit alternatively or even in unpredictable ways before new indexes stabilize there for all to see. The fluctuations witnessed on Google between transition from old indexes to new indexes seem as if Google were dancing. Hence, in SEO parlance comes the word Google Dance. Varying indexes have a say in the final rankings just when PageRank calculation sets in action. So, the fluctuating indexes of your site should not be a cause of concern when Google is dancing. Wait for Google to come to a halt and you will see all the things stabilize.

Azam, Rahbre and Tabassum Naz. Amateur Writerz (2008). Articles>Web Design>Business Communication>Search Engine Optimization


Creating a Robots.txt file

In order to prevent your site from being penalized for spamming, you need to prevent the search engine spiders from indexing pages which are not meant for it.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization


Creating Keyword-Rich Pages

Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization


Creating Usable, Search Engine Friendly URLs

There are many reasons to use mod_rewrite to create informative, useful URLs for your website. Most dynamic websites use some form of PHP or ASP to pull the data from the database and often times use that data in the URL as a string. This is not only a potential security flaw, it also gives the user and search engine alike a very uninformative destination for your website.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Search Engine Optimization>Usability


The Definitive Link-Building Strategy

Learn how to go about starting that all-important link building campaign, to help ensure a higher search engine ranking for your website.

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization


Design Strategies for Brand Landing Pages on Mobile Devices

On the desktop Web, ecommerce landing pages get a bum rap—sometimes well deserved. Laden with ads and gimmicks, pushing items with higher markups, and confusing customers with complicated information architectures, these marketing monstrosities typically strongly underperform the search results pages from a simple keyword search. However, passing a death sentence on all landing pages may be premature. On the small screens of mobile devices, well-designed landing pages can provide a much better experience than keyword search results. Currently, few mobile sites use landing pages, which makes them the next big mobile ecommerce opportunity.

Nudelman, Greg and Frank Guo. UXmatters (2011). Articles>Web Design>Mobile>Search Engine Optimization


Designing for Search Engines and Stars

Great search engine placement doesn't require you to sacrifice appealing design. While 'content is king' for high search engine rankings as well as overall site popularity, your imagination and creativity with designs can still reach for the stars. This tutorial provides a broad overview of ideal approaches, what can still work, and what you ought to avoid if search engine rankings are important. There are times when we forego the ideal for various reasons, so I'll try to steer you around the roadblocks on the way regarding graphics, Flash, frames, splash pages, and other potential perils. At the end of the tutorial are some resources for further exploration, too.

Kaiser, Shirley E. Digital Web Magazine (2002). Design>Web Design>Search>Search Engine Optimization


Diagnosing Technical Issues With Search Engine Optimization

Which pages have the search engines crawled? What kind of pages are they? Has the search engine Indexing indexed all of the crawled pages? How’s the search engine ranking traffic?

Robot, Jane. SlideShare (2009). Presentations>Web Design>Search Engine Optimization


Directory Submissions: Understanding DMOZ and Yahoo!

Directory submissions, unlike search engine submissions, are reviewed by human beings and undergo a great deal of scrutiny by the editors reviewing them. It is important that your website is submitted correctly in order to obtain the listings you need.

Pass, Leann. Website Tips (2003). Design>Web Design>Search>Search Engine Optimization


Diversity is Power for Specialized Sites

Small websites get less traffic than big ones, but they can still dominate their niches. For each question users ask, the Web delivers a different set of sites to provide the answers.

Nielsen, Jakob. Alertbox (2003). Articles>Web Design>Search>Search Engine Optimization



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