#22562
The keyword selection process is not a short task. It takes an intimate knowledge of your market. In fact, choosing the right or wrong keywords could be the difference between your site being found by the search engines or remaining forever in search engine oblivion.
Reyen, Melissa. Publish (2004). Design>Web Design>Metadata>Search
#27519
The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.
Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Metadata>Search Engine Optimization
#21202
Meta Tags: What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines.
Zwicky, Richard. Metamend (2003). Design>Web Design>Search>Metadata
#26484
If you’ve been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
Usborne, Nick. nickusborne.com (2004). Design>Web Design>Metadata>Search
#32327
Use of Collaborative Recommendations for Web Search: An Exploratory User Study 
This study investigated use of collaborative recommendations in web searching. An experimental system was designed. In the experimental system, recommendations were generated in a group report format, including items judged relevant by previous users, search queries and the URLs of documents. The study explored how users used these items, the effects of their use, and what factors contributed to this use. The results demonstrate that users preferred using queries and document sources (URLs), rather than relevance judgment (document ratings). The findings also show that using recommended items had a significant effect on the number of documents viewed, but not on precision or number of queries. Task difficulty and search skills had significant impact on the use. Possible reasons for the results are analyzed. Implications and future directions are discussed.
Zhang, Xiangmin and Yuelin Li. Journal of Information Science (2008). Articles>Web Design>Search>Metadata
#33035
Metadata: Seven Tips for Writing Better Keywords
The shift in how search engines treat keywords is significant. They tend to ignore the keyword metatag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
McGovern, Gerry. New Thinking (2004). Articles>Web Design>Metadata>Search Engine Optimization
