A directory of resources inthe field of technical communication.

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76.
#27513

How to Get Links Without Asking

Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked? Sound impossible? Well, it can be done and here are ten strategies to prove it. Why not start 2006 by making sure you use them?

McGaffin, Ken. Website Tips (2006). Design>Web Design>Hypertext>Search Engine Optimization

77.
#26548

How to Improve Your Site Search (...or ‘looking for jamie oliver’)

Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they're looking for through the site search.

Fidgeon, Tim. Webcredible (2005). Design>Web Design>Usability>Search

78.
#24130

How to Use Your Google API Key as Your Secret Weapon: Part One

There are now plenty of ways that any site owner with an API key can benefit from these innovative programs, and web applications.

Abayomi-Paul, Tinu. SubmitYourArticle (2004). Design>Web Design>Search

79.
#25952

How Visible is Your Website?

For a business website to grab the attention of prospective customers, the prospective customers have to see it. Simplistic as this sounds, it's a principle that some businesses overlook. They have a website built, but never check to see how visible that site is to their target market. This article helps you to assess how visible your site is in searches, and explains a simple way to improve site visibility.

Bennaco (2004). Design>Web Design>Search>Search Engine Optimization

80.
#11758

Implementing a Search Engine in ASP

As a web site grows, finding content on the site becomes increasingly difficult. To combat the difficulty of finding relevant information on a large site, many developers turn to writing a search engine for their site. This article discusses how to implement such a system using Active Server Pages and SQL Server.

Mitchell, Scott. Intranet Journal. Design>Web Design>Search

81.
#24148

Importance of Having Your Own Domain Name

Do you really need to have your own domain name? Yes.

Roy, Sumantra. 1stSearchRanking (2002). Design>Web Design>Search

82.
#24151

Improve the Link Popularity of Your Site

Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking. What is important is not only the number of links to your site, but also the types of sites which are linking to you. A link from a site which is related to yours is more valuable than a link from an unrelated site.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization

83.
#23050

In Defense of Search

Jared Spool loves to slander search. He says 'searching stinks.' He proclaims it's 'worse than nothing.' He exhorts web designers to 'keep users from using search.' And he backs up these defamatory accusations with $3,000,000 worth of user research data. Is Jared right? Do his research results tell the whole truth and nothing but the truth? Is browsing better than searching? No, No, and No!

Morville, Peter. Semantic Studios (2002). Design>Web Design>Search

84.
#13662

In Defense of Search

Jared Spool loves to slander search. He says 'searching stinks.' He proclaims it's 'worse than nothing.' He exhorts web designers to 'keep users from using search.' And he backs up these defamatory accusations with $3,000,000 worth of user research data. Is Jared right? Do his research results tell the whole truth and nothing but the truth? Is browsing better than searching? No, no, and no!

Morville, Peter. Digital Web Magazine (2002). Design>Web Design>Search

85.
#24158

Index Versus Full-text Search: A Usability Study of User Preference and Performance   (peer-reviewed)   (members only)

This article reports on the results of testing two versions of an information product, Usability Testing and Research: one version, an Adobe Acrobat Reader e-book with an index with the locators hyperlinked to the page reference for each entry; the other version, the same e-book without an index, but with the full-text search capabilities provided by Acrobat Reader. We first summarize the current literature regarding human indexing and information retrieval by machine (search engines). We then describe the methodology for testing, the testing results, our conclusions, and implications for future research.

Barnum, Carol M., Earvin Henderson, Al Hood and Rodney Jordan. Technical Communication Online (2004). Design>Web Design>Usability>Search

86.
#28260

Information Foraging: Why Google Makes People Leave Your Site Faster

The easier it is to find places with good information, the less time users will spend visiting any individual website. This is one of many conclusions that follow from analyzing how people optimize their behavior in online information systems.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>User Centered Design>Search

87.
#19758

Information Foraging: Why Google Makes People Leave Your Site Faster

The easier it is to find places with good information, the less time users will spend visiting any individual website. This is one of many conclusions that follow from analyzing how people optimize their behavior in online information systems.

Nielsen, Jakob. Alertbox (2003). Articles>Web Design>Usability>Search

88.
#31623

Internal Search: Seven Ways to Ensure Your Users Can Find Your Information   (members only)

User Vision's top seven tips on how to ensure your internal search is capable of meeting the needs of your users.

Rourke, Chris. User Vision (2008). Articles>Web Design>User Centered Design>Search

89.
#22078

Intranet Search Reports

A range of statistics are typically gathered on intranet usage, but of these, search engine reports are by far the most useful. This briefing explores two key search engine reports that should be implemented on all intranets, and looks at how they can be used to improve the effectiveness of the site.

Robertson, James. Step Two (2004). Design>Web Design>Intranets>Search

90.
#28860

Introduction to Search Engine Optimization

This introduction to search engine optimization will outline some of the basic principles of SEO and explain how they can be used to improve your web pages' performance in search results.

Mercurytide (2007). Design>Web Design>Marketing>Search Engine Optimization

91.
#28209

Introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and catalog it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you - by specifying information using a variety of methods.

O'Gribin, Niall. Erigena (2006). Articles>Web Design>Search>Search Engine Optimization

92.
#26988

Is Google Advertising Evil?

Google's necessary focus on advertising can teach us a lot about playing the usability game. Specifically, this article will characterize a dilemma that is tied to Google's advice to publishers on how to place advertisements. The dilemma is resolved through usability, which in turn will teach us a lot about how to mix business and the user experience.

Rhodes, John S. uiGarden (2006). Articles>Web Design>Ethics>Search

93.
#24846

Is There a Gremlin in Your Website?

GRUPA stands for 'Gratuitous Runtime Page Assembly.' It's what happens when you overapply the once (and still) popular idea that your system should always generate web pages 'on the fly,' i.e. a user clicks on a page that triggers some logic to extract snippets of content from a repository and assemble a complete page to stream back to the browser.

Byrne, Tony. CMSwatch (2003). Design>Web Design>Search

94.
#30769

Is There a Way Out Beyond Google to Bring in Revenues?

No webmaster worth his salt can rule out the indispensability of Google for enhancing the prospects of one's business potential the online way. The ways and means to augment your business statistics are fine as long as they are paving the way in your business interest. The fact is that end results are always important and determine the continuation of a set of strategies or tactics in the future. Notwithstanding the enormous benefits accruing from top positions in Google's rankings, you will end up to lose sight of the long term survival if you drive your business on a Google-only focus.

Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>E Commerce>Search Engine Optimization

95.
#31068

It Takes More than Money To Reach The Top

To get the first spot on Google, Yahoo, or MSN, all it used to take was the highest bid. Today, even the experts aren't sure exactly what it's going to take.

Janisch, Troy. Icon Interactive (2007). Articles>Web Design>Search>Search Engine Optimization

96.
#26407

It's Not About the Website

There is no more crucial step in a client's project than the initial creative discovery meeting. It's quite possible that a project's level of success can be fully decided by that one event.

Rutledge, Andy. Search-This (2005). Design>Web Design>Search

97.
#24881

Just Say No to SEO Spam   (PDF)

Describes several disreputable search engine optimization practices for Web designers to avoid.

Wilkinson, Theresa A. Intercom (2004). Design>Web Design>Search Engine Optimization>Spam

98.
#22562

Keyword Selection Tools

The keyword selection process is not a short task. It takes an intimate knowledge of your market. In fact, choosing the right or wrong keywords could be the difference between your site being found by the search engines or remaining forever in search engine oblivion.

Reyen, Melissa. Publish (2004). Design>Web Design>Metadata>Search

99.
#25134

Keywords Phrases in Linking Text

Placing keywords into linking text gives search engines a clue as to what each destination page is about, so is hugely important.

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization

100.
#25936

Link Exchange Programs: An Update

It is still a good idea to increase the number of links to and from sites that are relevant to your own.

Bennaco (2004). Design>Web Design>Search>Search Engine Optimization

 
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