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176.
#26711

Six More Tips For Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

Pires, Halstatt. Ezine Articles (2005). Articles>Web Design>Search

177.
#25292

Six Powerful Ways to Find Link Targets

Building up links into your website is one of the most effective ways of achiveing a high search engine ranking - find out how to find the best websites from which to request links

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization

178.
#31054

Social Media Marketing: A Guide

Marketing to social media websites such as Digg and del.icio.us has become an integral part of any SEO campiagn - find out what you need to do.

Eaves, David. Webcredible (2008). Design>Web Design>Search>Search Engine Optimization

179.
#29676

Strategies for Improving Enterprise Search

Acquiring and installing a search engine is just the beginning of creating an effective enterprise search system. John Ferrara walks us through strategies for addressing critical aspects of the user experience often overlooked or ignored.

Ferrara, John. Boxes and Arrows (2007). Articles>Web Design>Information Design>Search Engine Optimization

180.
#24152

Submitting Your Site to the Open Directory

Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization

181.
#26283

Ten Steps To Higher Search Engine Positioning

This article outlines ten steps to help you get better search engine positioning.

Davies, Dave. evolt (2005). Design>Web Design>Search>Search Engine Optimization

182.
#27517

Ten Tips to the Top of the Search Engines

Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started.

Whalen, Jill. High Rankings Advisor (2005). Design>Web Design>Search>Search Engine Optimization

183.
#21204

Teoma: The Superior Search Engine?

One search engine that really caught my attention at the search engine strategies conference in Chicago was Teoma. Teoma is the search engine that powers Ask Jeeves, also knows as the ask.com search site.

Schwartz, Barry. Lil Engine (2003). Design>Web Design>Search

184.
#13663

Three Ways to Improve External Search Engine Usability

In web log analysis, two things are often missed. First, how the link to your site is presented in the results is critical. Next, what are visitors experiencing once they select that link? Many sites spend significant resources ensuring high placement in search engines, but usually little effort is spent on designing how those results are displayed and whether the pages they point to will help the visitor achieve their goal. With on-site search engines, it is easy to control the way results are presented to visitors, provide similar search suggestions, and ensure that the results are relevant and helpful. This is more difficult with external search engines, but not impossible. Here are some thoughts as to how to evaluate the usability of results on search engines and improve their effectiveness and relevance.

Lash, Jeff. Digital Web Magazine (2002). Design>Web Design>Search>Usability

185.
#23826

To Boost Advertising Results, Consider Improving Your Web Site

Web sites are an important resource for consumers using traditional advertising. A recent study from the University of Wisconsin-Oshkosh identifies the affects the Internet has on advertising media.

Janisch, Troy. Icon Interactive (2004). Design>Web Design>Search

186.
#29263

Top 25 Web 2.0 Search Engines

The new search engines that may stand the best chance to become the next Google all share one common element--the use of Web 2.0 technology that they hope will increase search result relevance.

OEDb (2007). Design>Web Design>Search

187.
#26150

Top of the Top of the Top of Search Results

Virtually every search engine and directory is now associated with some kind of paid solution, and it is tempting to see them as an easy way to get top ranking for your web site.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Search>Search Engine Optimization

188.
#26647

Tracking Changes on Web Pages

Often a small change to a web page is a clue that something big has happened or will happen, and automated tracking tools alert you the moment something has changed.

Price, Gary. Search Engine Watch (2006). Articles>Web Design>Search>History

189.
#26872

The Truth About Google's So-Called "Simplicity"

Anybody can make a simple-looking interface if the system only does one thing. If you want to do one of the many other things Google is able to do, oops, first you have to figure out how to find it, then you have to figure out which of the many offerings to use, then you have to figure out how to use it.

Norman, Donald A. uiGarden (2006). Articles>Web Design>Usability>Search

190.
#31055

The Ultimate Guide to Directory Submissions

Submitting your website to directories is a great way to increase your search engine rankings - get the full lowdown on how to do this.

Eaves, David. Webcredible (2008). Design>Web Design>Search>Search Engine Optimization

191.
#31066

Universal Search Impacts Google Results on Large Scale

The introduction of Google's 'Universal Search' has had a large-scale negative impact on the natural results of many online retailers and vertical market websites.

Janisch, Troy. Icon Interactive (2007). Articles>Web Design>Search

192.
#19007

Usability ved Søgemaskine Optimering

Normalt ses søgemaskine optimering eller position boosting som et marketing redskab, hvis formål er at skabe så megen trafik på websites som muligt, men der er andre overvejelser at gøre sig når der søgemaskine optimeres. Handlingsorienteret usability handler også om søgemaskine optimering, blot indirekte.

Quark, The (2002). (Danish) Design>Web Design>Search>Search Engine Optimization

193.
#25099

Usability: A Key Issue for Kids' Sites

The children starting primary school this year can be truly described as the first of the web generation, for all were born after 1992 when the World Wide Web as we know it today came into existence. The ability of web sites to stimulate and satisfy the needs of these kids, along with those of all other web users, will largely depend on web site usability.

Hudson, Roger. Usability.com.au (2000). Articles>Web Design>Usability>Search

194.
#28048

Use Old Words When Writing for Findability

Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Writing>Search

195.
#26881

Use PHP to Build a Search Engine Optimization Application

PHP, a dynamic Web-based programming language, takes a variety of input formats and uses a built-in SOAP client to obtain information from the Web. PHP, combined with applications using search engine optimization (SEO), is a powerful tool for obtaining information from major search engines, allowing this information to guide a webmaster's online marketing and SEO strategies.

Anderson, Tyler. IBM (2006). Articles>Web Design>Search>Search Engine Optimization

196.
#30768

Users Can Bask in the Benefits of Google Analytics

Google has earned its giant position in search engine marketplace through real innovative solutions, and of course, strategic moves all aimed at users ultimate convenience. It has been almost customary for Google to bring in some exciting features initially for a price then slashing the rate drastically to making it FREE for all. This sort of repeated move could be seen as first serving the target market with its innovative solutions, and later making it free to give many a business in similar or remotely similar categories a run for their money. Critics claims have to stand the test of contemporary business realities.

Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>Server Side Includes>Search Engine Optimization

197.
#14204

Users Don't Learn to Search Better

When we watched 30 users trying to search various sites for content they were interested in, we noticed a peculiar phenomenon: The more times the users searched, the less likely they were to find what they wanted.

User Interface Engineering (2002). Design>Web Design>Usability>Search

198.
#23981

Using Categories to Improve Search

The authors explore ways in which categories can be leveraged to improve search. An interface named SWISH is presented, in which search results are automatically categorized, and pages in the same category are grouped together.

Cutrell, Edward and Susan Dumais. Earthlink (2003). Design>Web Design>Information Design>Search

199.
#23257

Using Categories to Improve Search   (PDF)

The authors explore ways in which categories can be leveraged to improve search. An interface named SWISH is presented, in which search results are automatically categorized, and pages in the same category are grouped together.

Cutrell, Edward and Susan Dumais. Earthlink (2003). Design>Web Design>Search>Usability

200.
#25525

Using XHTML/CSS for an Effective SEO Campaign

Improve your search engine ranking by harnessing the benefits of well-authored XHTML and using CSS to boost your code-to-content ratio.

Olejniczak, Brandon. List Apart, A (2003). Articles>Web Design>Search>Search Engine Optimization

 
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