#28297
Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.
Bliss, Paul. Webcredible (2006). Design>Web Design>Search>Search Engine Optimization
#14682
Leonard-Wilkinson describes how Web site designers can take advantage of the features of search engines to advertise their sites.
Leonard-Wilkinson, Theresa A. Intercom (2001). Design>Web Design>Usability>Search
#28343
Many Web sites allow users to search for information contained in the site. Users access the search capability by entering one or more keywords into an entry field--usually termed a 'search box.' When there are words in the Web site that match the words entered by users, users are shown where in the Web site those words can be found. Each page of a Web site should allow users to conduct a search. Usually it is adequate to allow simple searches without providing for the use of more advanced features. Users should be able to assume that both upper- and lowercase letters will be considered as equivalent when searching. The site's search capability should be designed to respond to terms typically entered by users. Users should be notified when multiple search capabilities exist.
Usability.gov (2006). Design>Web Design>Usability>Search
#20610
Search facilities are a necessity for large sites and are convenient even for smaller sites that contain long documents. Sites that are updated frequently also require a good search engine, because your menus and site index will probably not keep pace with every change you make in the content pages of the site. But search engines are no substitute for a carefully organized browsing structure of menus and submenus. The two systems, browsing by menu and searching by keyword, complement each other — neither system alone is adequate. Keyword searches give the reader specific links to follow but with no overview of the nature and extent of your content and no feel for how you have organized the information. Menus and tables of contents are great for broad overviews, but if your readers are looking for a specific piece of information not mentioned in the contents, they may miss what you have to offer.
Lynch, Patrick J. and Sarah Horton. Yale University (1999). Design>Web Design>Search
#23919
This article addresses common aspects of search, including scoped, Boolean and advanced searches.
Nielsen, Jakob. Alertbox (1997). Design>Web Design>Usability>Search
#25319
The Search Doesn't End at Your Homepage
Your visitor hasn't completed their 'search' when they arrive at your homepage. The search is just the beginning. Part of your task is to understand how best to write the links that take people deeper into your site. And one way of maximizing that clickthrough is to use terms that are directly relevant to the visitor's continuing search.
Usborne, Nick. Excess Voice (2003). Articles>Web Design>Search
#27504
This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.
Anthony, Liam. SEO Global Pro. Articles>Web Design>Search>Search Engine Optimization
#25221
Search Engine Copywriting: Focus on One Topic
There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.
Usborne, Nick. Excess Voice (2005). Articles>Web Design>Writing>Search
#25402
Search Engine Copywriting: Get Past Lumpy
As a writer of copy or content online, knowledge of search engine optimization is fast becoming a basic requirement.
Usborne, Nick. Excess Voice (2005). Design>Web Design>Search>Search Engine Optimization
#25338
Search Engine Decoder: Relationship Chart
An interactive multimedia 'map' about the interconnections between various Internet search engines.
Search-This (2004). Resources>Web Design>Information Design>Search
#25304
Even though Internet search engines occupy a huge space in students' lives, there seems to be little examination of the effect of search engines on students. The interfaces of popular search engine such as Yahoo and Google simulate annotated bibliographies, a very abstract form.
Smith, Donny. Kairos (2005). Articles>Web Design>Search
#26350
A concise history of search engine optimisation and online marketing all the way to the present. The article covers the evolution of search and describes search engine algorithms and the use of correct semantic mark-up to gain better search engine rankings.
Search and Go (2005). Reference>Web Design>Search>Search Engine Optimization
#28286
Search Engine Marketing in Multiple Languages 
You can hear the sighs of relief as the website localization project comes to a close or enters maintenance mode. However organized the client and however professional the localization vendor, website localization is a painful process. Now it's over--at least we can tick the box that says 'have multilingual website.' After all, is that not the reason we localized in the first place?
Harris, Ian. TC World (2006). Articles>Web Design>Search>Marketing
#11915
If you think that adding search to your site means rolling up your sleeves and hacking together a crawler, indexer and database system, think again. A number of companies offer 'plug and play' services that provide a powerful search engine for your web site -- and best of all, some are free.
Sherman, Chris. Search Engine Watch (2001). Articles>Web Design>Search
#19285
Search engine position is an important element of online marketing. Obviously your company is at a significant advantage if you come top of a search for ‘cheese’ (assuming you are a cheesemonger that is – if you aren’t you have a problem). Not only will this drive traffic to the site, but this traffic is also highly targeted, being people who have already expressed an interest in your product or service. Given that this is the case, a whole industry has developed around ‘optimising’ a site’s position on these search rankings. In the past, most search engines have referred to the HTML itself in order to judge how relevant a site is to any particular search. So our hypothetical cheesemonger would be advised to include the word ‘cheese’ in the Title, meta tags, content and header of his or her homepage, whilst avoiding elements such as frames and splash pages which may confuse the automatic 'spiders' which collect this information.
Farrell, Tom. Frontend Infocentre (2001). Design>Web Design>Search>Search Engine Optimization
#22526
Search Engine Optimisation - A Positive Influence on Web Accessibility
The paper focuses on how some of the W3C Accessibility Guidelines are currently used in optimising web sites for search engines and how the rest will be or should be used in the near future for the same purpose. The paper studies the influence search engines have over marketers and optimisers and how they have a moral responsibility to their users to make web content more accessible. There have been papers before pointing out various benefits of web accessibility. This particular paper targets search engine optimisers and site owners, in fact, a large percentage of people who have influence over how accessible content is. It gives them the right incentive to use the W3C guidelines more widely.
Mardiros, Carmen. Bigmouthmedia (2004). Design>Web Design>Accessibility>Search
#22718
Search Engine Optimisation (SEO): the Basics
SEO is about making your website in such a way that it will appear higher in the search rankings. A website that's optimised for search engines can reap huge benefits on to your website and your business.
Moss, Trenton. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization
#23807
Search Engine Optimization and Non-HTML Sites
Think about all the PDF, sound and other rich media files out there. Can this content be indexed by search engines? The answer is yes and no.
K'necht, Alan. Digital Web Magazine (2004). Design>Web Design>Search>Search Engine Optimization
#27522
Search Engine Optimization and the Bottom-Line
A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big 'it depends.' However, I'm starting to realize that for many clients, good search engine rankings can actually make or break a business.
High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization
#26886
Search Engine Optimization Basics, Part 1: Improve Your Standing in Search Engines
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you'll receive a foundation in search engine optimization so you can organically optimize your Web site and create Web pages that are usable, accessible, and friendly to search engines.
Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26884
Search Engine Optimization Basics, Part 2: SEO Keyword and Infrastructure Strategies
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you learned the background of why white hat SEO is good for your site. In Part 2, you'll start optimizing. You'll create a strategy for choosing and optimizing your keywords from the top-left-down and learn more about other factors that can influence your success in search engines.
Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26879
Search Engine Optimization Basics, Part 3: Get Your Web Pages Into Search Indexes
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 3 of the series, you'll learn how to get the pages of your Web site into the search indexes.
Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26873
Search Engine Optimization Basics, Part 4: Improve Search Marketing for Large Sites
Making your Web site obvious to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In this final part of the series, learn specialized techniques for large Web sites or sites with many dynamic pages.
Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#20031
Search Engine Optimization Code of Ethics
The discussion of any Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners practice safe-SEO. Too many SEO practitioners claim a bias towards surfers, or the search engines, or their clients (all are appropriate in the correct balance), and it is common for the 'whatever it takes' excuse to bend some of these ethics to fit their needs. This page does not pass judgment, it simply states the obvious.
BruceClay.com (2003). Design>Web Design>Search>Search Engine Optimization
#21203
Search Engine Optimization: A Must
Discover the importance of search engine optimization and the steps required for a successful SEO campaign.
Duncan, Alec. Lil Engine (2003). Design>Web Design>Search>Search Engine Optimization
