Describes several disreputable search engine optimization practices for Web designers to avoid.
Wilkinson, Theresa A. Intercom (2004). Design>Web Design>Search Engine Optimization>Spam
Hidden text, doorway pages and mirror sites are all examples of search engine spam and could get you banned from the search engines - make sure your site avoids all of these!
Townes, Frederick. Webcredible (2007). Design>Web Design>Search Engine Optimization>Spam
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