#13678
My paper discusses the specific challenges associated with designing a Chinese-English Web site in Taiwan for both local and English-speaking audiences abroad. My paper seeks to answer this umbrella question: How can we integrate the Chinese and English portions of the site into a single, consistent presentation? Using an example of a Taiwan-based company, I explore how technical communicators working on this bilingual Web site project (1) developed content in English that is suitable both for native English speakers around the world; (2) reconciled different audience responses to visual communication strategies; (3) tackled the technological challenge of a bilingual Web site; and (4) addressed the cultural and political challenges of developing a Web site for diverse audiences.
Chu, Steve W. STC Proceedings (1999). Presentations>Web Design>Regional>China
#11886
Designing for Overseas Chinese Readers: Some Guidelines
With its economy strong and its telecommunication infrastructure being improved rapidly in recent years, China has seen its Internet users rocketing to 22 million users today from about one million in 1997. A more web-savvy population also prompts government agencies and companies to embrace the Internet. The 'Government On-line' initiative launched in 1998 requires that the percentage of government agencies, either local or national, that establish websites should reach 80% by the end of 2000. Although it is doubtful that the goal has been attained, the country is definitely moving in that direction. At the same time, Chinese companies are rushing to get web sites built in order to promote their products and services.
