How to Play to Your Audience

Is your website easy for Maude to use? Or, for that matter, Tiffany or Raul? Here's how to sync up your website with your audience.

Levinson, Meredith. CIO Magazine (2003). Design>Web Design>Redesign>Rhetoric

Web Site Redesign: From Stagnation to Rejuvenation

When surfing the web these days, you often come across web sites that suffer from stagnation—they look old, obsolete or appear to have been designed by an amateur. Your web site needs continuous improvement to capture and engage your visitor’s attention. If not, he or she can easily click away to your competitor’s site. Here are twelve steps to help prevent stagnation.

Drost, Herman. Communication World Bulletin (2004). Design>Web Design>Redesign>Rhetoric