Webmaster Guidelines

Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

Google. Design>Web Design>Quality

Why Most Web Sites Suck

We don't have bad web because it's difficult to create effective web sites, but because the people who make them are not properly equipped. Most people making web sites today simply don't know the essentials of design and how to apply them to the web.

Hunt, Ben. Web Design From Scratch (2005). Design>Web Design>Quality