Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
We don't have bad web because it's difficult to create effective web sites, but because the people who make them are not properly equipped. Most people making web sites today simply don't know the essentials of design and how to apply them to the web.
Hunt, Ben. Web Design From Scratch (2005). Design>Web Design>Quality
Best Practices for Speeding Up Your Web Site
The Yahoo Exceptional Performance team has identified a number of best practices for making web pages fast. The list includes 34 best practices divided into 7 categories.
Yahoo (2008). Articles>Web Design>Quality>Assessment
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