If you already have a web site, or you have a site project in mind, what needs does it fulfil? How many different needs are there? How strong are they? Your job as a web site designer is to craft a solution that meets all the most important needs.
Hunt, Ben. Web Design From Scratch (2005). Design>Web Design>Planning>User Centered Design
Of course, the ideal solution is a win-win, where you achieve your goal at the same time as enabling your visitors to reach theirs. This section of the site introduces some tools to help find win-win situations.
Hunt, Ben. Web Design From Scratch (2005). Design>Web Design>Planning>User Centered Design
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