I think podcasting is powerful because it gives us the opportunity to reach people in ways we cannot with blogs and websites. Don't get me wrong, blogs and sites have their place. But let's face it, people have information overload! It's often a choice between reading your blog and the 15 other things they need to read. But with podcasts, people tell me that they listen via their iPods while in the gym. They burn them to CD and listen in their car during their commute. They listen on their computer with a headset or speakers.