A Prototype Theory Approach to International Website Analysis and Design    

As global online access grows, Web site designers find themselves creating materials for an increasing international audience. Cultural groups, however, can have different expectations of what constitutes acceptable Web site design. This article examines how prototype theory can serve as a methodology for analyzing Web sites designed for users from different cultures. Such analyses, in turn, can help individuals create more effective online materials for international audiences.

St. Amant, Kirk R. Technical Communication Quarterly (2005). Design>Web Design>Methods>International