Keyword Selection Tools

The keyword selection process is not a short task. It takes an intimate knowledge of your market. In fact, choosing the right or wrong keywords could be the difference between your site being found by the search engines or remaining forever in search engine oblivion.

Reyen, Melissa. Publish (2004). Design>Web Design>Metadata>Search

The Meta Description Tag

The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.

Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Metadata>Search Engine Optimization

Meta Tags: What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they are used, and by which engines.

Zwicky, Richard. Metamend (2003). Design>Web Design>Search>Metadata

When Keywords Don't Deliver

If you’ve been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.

Usborne, Nick. nickusborne.com (2004). Design>Web Design>Metadata>Search