The Case for Web Architecture: A Communication Process Approach to Retail Web Site Development  

How is commercial Web site development informed by management decisions, marketing needs, business requirements, and consumer behavior and psychology (in short, the complex rhetorical situation surrounding commercial Web site development)? And how can the development process inform the formulation of a more effective Web commerce solution? I argue that the sense of community on the Web is the building block of retail Web commerce. I use a case study to show that using a communication process model can be an effective method of assessing market needs, business requirements, management decisions, and technology in the development of a retail Web solution.

Chu, Steve W. STC Proceedings (1998). Design>Web Design>Information Design>Rhetoric

Chunking Content: Toward a Rhetoric of Objects  

We need to develop a rhetoric of objects to understand the new way in which we must create and deliver content over the Web. We are facing a new multiplicity of audiences—niche groups, and even individuals, to whom we offer customization and personalization. With our new tools and new ways of thinking about what we create, we are inventing informative objects that address the needs of our audiences, letting go of the concept of a document, as we plunge into a world of small chunks of content. In this presentation, I consider how this new approach to technical communication affects our ideas of audience, invention, arrangement, style, delivery, memory, and character—the canons of traditional rhetoric.

Price, Jonathan R. STC Proceedings (2003). Articles>Information Design>Web Design>Rhetoric

Monitoring Order: Visual Desire, the Organization of Web Pages, and Teaching the Rules of Design  

Monitoring Order looks at two potential sources -- writings about book design and writings about visual arrangement in painting -- for helping teachers of writing think about teaching visual composition for Web pages; both sources are problematic but suggest directions for further study.

Wysocki, Anne Frances. Kairos (1998). Articles>Web Design>Information Design>Visual Rhetoric