Avoid Within-Page Links

On the Web, users have a clear mental model for a hypertext link: it should bring up a new page. Within-page links violate this model and thus cause confusion.

Nielsen, Jakob. Alertbox (2006). Design>Web Design>Hypertext

Building Hypermedia Information Systems That Work  

The trend to online delivery of information means new challenges for developers. New skills must be learned. Developing a hypermedia information delivery system. Five steps are critical to the conversion process: (I) Determine spectjic system requirements. (2) Create a pzoject team with clearly assigned roles. (3) Develop an implementation plan. (4) Implement the Plan. (5) Update and maintain the system.

Williams, Travis W. and Stacey D. Hatley. STC Proceedings (1997). Design>Web Design>Hypertext

Company Name First in Microcontent? Sometimes!

Typically, you should deemphasize your company's name in links, but a new guideline recommends frontloading the name for search engine links under certain conditions.

Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Writing>Hypertext

Deep Linking: An Ethical and Legal Analysis      

Deep linking, the practice of linking to a subsidiary page rather than the home page of another organization’s website, is the subject of considerable controversy. In several recent lawsuits, plaintiffs have alleged violations of copyright, trademark, and commercial laws. In this article, I review the legal and ethical issues regarding deep linking and comment on how the ethical conflict between rights and utility motivates the controversy. I conclude that protecting site owners’ rights to control deep linking to their sites is a stronger value than enhancing the utility of the Web for users by allowing completely unrestricted deep linking. Finally, I recommend a collection of resources for Web developers interested in staying current with the evolving controversy.

Markel, Mike. IEEE Transactions on Professional Communication (2002). Design>Web Design>Hypertext

Design for Rapid Navigation and Easy Visual Scanning

The philosophy of designing for usability.

Hoffman, Michael. Hypertext Navigation. Design>Web Design>Hypertext>Usability

The Effect of Informative, Intriguing, and Generic Hyperlink Wording on Web Browsing Behavior  

This paper presents a study of the effect of informative, intriguing, and generic hyperlink wording on Web browsing behavior. The study was administered via the Web using a modified naturally occurring informational Web site. Link wording was varied in both the navigation menu and links embedded in the text. Data about participants' browsing behavior were logged with PHP scripts, and demographics, perceptions, and comprehension were measured through a post-browsing survey. Data from the study are being analyzed and will be presented at the conference.

Evans, Mary B., Carolyn Wei, Matt Eliot, Jen Barrick, Brandon Maust, and Jan H. Spyridakis. STC Proceedings (2004). Articles>Web Design>Diction>Hypertext

Escritura Hipertextual

La escritura hipertextual, que tiene como unidad básica el enlace y como soporte lógico el electrónico, se debe realizar de forma diferente a la escritura convencional. A los usuarios no les gusta leer en pantalla, por lo que agradecerán cuanto más les facilitemos dicha tarea. En este artículo se tratará la correcta presentación de contenidos y elementos de interacción (enlaces) en los documentos hipertextuales.

Hassan Montero, Yusef and Francisco Jesus Martin Fernandez. Nosolousabilidad.com (2003). (Spanish) Articles>Writing>Hypertext>Web Design

Fourth-Generation Hypermedia: Some Missing Links for the World-Wide Web

World Wide Web authors must cope in a hypermedia environment analogous to second-generation computing languages, building and managing most hypermedia links using simple anchors and single-step navigation. Following this analogy, sophisticated application environments on the World Wide Web will require third- and fourth-generation hypermedia features. Implementing third- and fourth-generation hypermedia involves designing both high- level hypermedia features and the high-level authoring environments system developers build for authors to specify them. We present a set of high-level hypermedia features including typed nodes and links, link attributes, structure-based query, transclusions, warm and hot links, private and public links, hypermedia access permissions, computed personalized links, external link databases, link update mechanisms, overviews, trails, guided tours, backtracking, and history-based navigation. We ground our discussion in the hypermedia research literature, and illustrate each feature both from existing implementations and a running scenario. We also give some direction for implementing these on the World Wide Web and in other information systems.

Open University, The (1997). Articles>Information Design>Hypertext>Web Design

Guidelines for Designing Web Navigation    

As Web sites grow larger and more complex, the challenge of designing effective user navigation increases. We offer designers (as well as those evaluating existing Web sites) a set of 12 guidelines encompassing that attempt to cover the most important and broadly relevant navigation issues. These guidelines are grouped under four topics: (1) Designing an effective link, (2) Managing large numbers of links, (3) Providing orientation information, and (4) Augmenting link-to-link navigation. With each guideline there is an example and a synthesis of the most relevant and compelling research, theory, and expert opinion. These guidelines apply to what can be broadly termed informational Web sites rather than sites for game-players, art sites, and sites intended for whimsy and fun.

Farkas, David K. and Jean B. Farkas. Technical Communication Online (2000). Design>Web Design>Hypertext

How to Get Links Without Asking

Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked? Sound impossible? Well, it can be done and here are ten strategies to prove it. Why not start 2006 by making sure you use them?

McGaffin, Ken. Website Tips (2006). Design>Web Design>Hypertext>Search Engine Optimization

Hypermedia as Integration: Recollections, Reflections and Exhortations

Hypermedia and its earlier form, hypertext, refer to the notion of information structured as linked networks, as well as to the building, storing, navigating, and searching of such structures. The talk starts with the observation that integration has always been a goal of hypermedia developers. At first, this took the form of large monolithic link-enhanced environments that included support for text editing, electronic mail, CSCW, software engineering, and project management among other applications. Later, the 'open systems' movement arrived and the meaning of hypermedia integration shifted to connecting existing applications. With the emergence of the World-Wide Web, the world's first broad-based hypermedia system, the dream of integration now extends across sites, networks, media formats, and hardware platforms. Using a current example (extending the Netscape browser to support email management), I argue that this history is not as linear as it seems, in fact the old monolithic agendas seem still to be with us.

Trigg, Randall H. Xerox (1996). Design>Web Design>Hypertext

Hypertext Maps

Hypertext mapping has long challenged writers, and perplexed hypertext system designers. Clear, attractive, and informative maps help readers and writers understand the structure of complex hypertexts. Conversely, in the absence of adequate mapping tools, many writers fall back on simplistic link models like sequential lists and outlines.

Bernstein, Mark. Eastgate Systems (2003). Design>Web Design>Hypertext>Sitemaps

Inappropriate Format][ing][: Craft-Orientation vs. Networked Content[s]  

From the point-of-view of this net.art practitioner-plus-reviewer, it seems evident that various web/net/code artists are more likely to be accepted into an academic reification circuit/traditional art market if they produce works that reflect a traditional craft-worker positioning. This 'craft' orientation [producing skilled/practically inclined output, rather than placing adequate emphasis on the conceptual or ephemeral aspects of a networked, or code/software-based, medium] is embraced and replicated by artists who create finished, marketable, tangible objects; read: work that slots nicely into a capitalistic framework where products/objects are commodified and hence equated with substantiated worth.

Breeze, Mez. Journal of Digital Information (2003). Design>Web Design>Hypertext

Intent as a Factor in Designing the Hypermediated Narrative  

The potential for combining images, graphics, video, and sound with traditional text in an interactive environment allowed narrative to move into new areas of expression.

Madej, Krystina. University of Alberta (2003). Articles>Web Design>Hypertext

The Lack of Interactivity and Hypertextuality in Online Media  

The main focus of this article is related to the forms of mediated content that are offered in online space. Two specific aspects of new cyber-textuality are discussed--the notion of hypertextuality and the potential of interactivity. Both characteristics are understood as new challenges that reflect specific communication potentials of the internet. In an empirical sense, the article tries to show the extent these significant forms of mediation are used in online media news. For this reason a comparison between media content in print and online media has been made. The findings reveal the lack of interactivity in practice and explore its diversity as a communication form between media producers and reader. Regarding the hypertextuality, the analysis shows the complexity of this concept, which in the realm of news media online is still maturing.

Oblak, Tanja. International Communication Gazette (2005). Articles>Web Design>Hypertext>Interaction Design

Link Location That Works

Where to put links on a web page? That's a standard dilemma for content writers. Best to establish a policy and make sure all writers on your site follow it. That has an added advantage of standardising the 'look' of your pages.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Hypertext>Writing

Linking to Pages or Destinations Within PDFs

Information about how to link to pages or specific bookmarks within a PDF document.

Shea, Dan. PlanetPDF (2004). Articles>Web Design>Hypertext>Adobe Acrobat

Links  

Linking means that users will select and click on a hypertext link on a starting page (usually the homepage), which then causes a new page to load. Users continue toward their goal by finding and clicking on subsequent links. To ensure that links are effectively used, designers should use meaningful link labels (making sure that link names are consistent with their targets), provide consistent clickability cues (avoiding misleading cues), and designate when links have been clicked. Whenever possible, designers should use text for links rather than graphics. Text links usually provide much better information about the target than do graphics.

Usability.gov (2006). Articles>Web Design>Hypertext

Links: What's Kosher?

If your organization has a Web site, it can be useful to see who else has made links to your site. By tracking down those links, you can find out what people are saying about your site, what pages are particularly useful, and how people are finding your site.

Ivey, Keith C. Editorial Eye, The (1997). Design>Web Design>Hypertext

Providing Context for Ambiguous Link Phrases

This article demonstrates a technique that allows ambiguous link phrases to be rendered visually in a page, whilst making sense to screen readers, and other non-graphical devices, that might render the links out of context.

Lemon, Gez. Paciello Group, The (2007). Articles>Web Design>Writing>Hypertext

Reviving Advanced Hypertext

To manage a huge, worldwide information space, users need proven features like fat links, typed links, integrated search and browsing, overview maps, big-screen designs, and physical hypertext.

Nielsen, Jakob. Alertbox (2004). Articles>Web Design>Hypertext

SIGWEB

SIGWEB supports the multi-disciplinary field of hypertext and hypermedia, facilitating its application both on the World-Wide Web and also in independent, distributed and stand-alone environments. It provides a forum for the promotion, dissemination, and exchange of ideas concerning research and applications among scientists, systems designers and end-users.

ACM SIGWEB. Organizations>Web Design>Hypertext

SIGWEB Newsletter  

SIGWEB supports the multi-disciplinary field of hypertext and hypermedia, facilitating its application both on the World-Wide-Web and also in independent, distributed and stand-alone environments. It provides a forum for the promotion, dissemination, and exchange of ideas concerning research and application among scientists, systems designers and endusers. Particular emphasis is placed on the development of technology methodologies and standards, encouragement of greater public acceptance of hypertext technology and the promotion of consensus within the field.

ACM SIGWEB. Journals>Web Design>Hypertext

Strategic Linking Techniques

Utilize hypertext to maximize the interactive experience of your site. Above all else, hypertext should be used to help your users find what they want, when they want it. You want your users to be able to get more information at just the right time and place in your pages. This isn't easy. Poor linking is a major problem on almost all Web sites.

Rhodes, John S. WebWord (1999). Design>Web Design>Hypertext