http://tc.eserver.org/dir/Design/Web-Design/Graphic-Design/Visual-Rhetoric A listing of the most recently indexed works about Design and Web Design and Graphic Design and Visual Rhetoric in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Design/Web-Design/Graphic-Design/Visual-Rhetoric http://tc.eserver.org/23845.html http://tc.eserver.org/23845.html Visual designers working on the web need an understanding of the medium in which they work, so many have taken to code. Many have entered the usability lab. But what about the other side? Are developers and human factors professionals immersed in literature on gestalt and color theory? http://tc.eserver.org/21256.html http://tc.eserver.org/21256.html The World Wide Web presents information developers with the task of designing texts that will be accessed by multiple, global audiences. At the same time, Web technology presents developers with new design constraints. Therefore, Web text development warrants new design considerations. This paper presents an approach based on the rhetorical concept of ethos. Four visual design considerations—page grid, graphic files, icons, and text structure—are reviewed based on how decisions about each convey the ethos of the organization.