#28397
Attention mapping is a tool to help you start to plan a visual layout around realistic communication between user and site. It can also be a helpful analysis tool, helping you work out what's wrong about a layout.
Hunt, Ben. Web Design From Scratch (2006). Design>Web Design>Document Design>Usability
#34464
Webpage Layout: Right Hand Side Blindness
In several recent websites we have user tested, the site designers have placed important task critical links and information on the right hand side (RHS) of three column page layouts. The user testing was conclusive, users ignore any information presented on the RHS. We think this is a similar effect to the well documented banner blindness. It is essential to ensure that import links or information is not positioned on the RHS as they will surely be ignored.
Frontend Infocentre (2009). Articles>Web Design>Document Design>Usability
