As technologies like XML, content management software (CMS), and single sourcing continue to seep into technical communication, they bring demands for cost-effective development, faster time-to-market, and automation. Meeting these demands will require standards for coding, language, metadata, and other such elements. The good old days of 'winging it' in documentation are coming to an end.
Perlin, Neil E. Intercom (2004). Design>Web Design>Content Management>Standards