Types of Social Media Measurement

Social media measurement sounds like an inherently good idea. Management likes numbers, and if we can measure it, we can manage it. So, all this new online activity should be easier to understand, once we measure it. There's only one problem: What does social media measurement mean? Like social media itself, it is an evolving term with multiple definitions based on the needs of different constituencies.

Gilliatt, Nathan. Communication World Bulletin (2007). Articles>Web Design>Community Building>Social Networking

Understanding "Micro Media": Subscribing to RSS Feeds

For the last 19 years, Keith Moore has hosted a conference in Philadelphia, Pennsylvania, called "How Colleges and Universities Can Obtain National (and Regional) Publicity." In a sign of the times, this year's conference included a session in which we focused not on getting into the major mass media, but on the capabilities of the machines that sit on our desktops. In short, we looked at the evolving world of so-called "micro media," tools that are enabling us to create new online communities in ways never before possible.

Forbush, Dan. Communication World Bulletin (2005). Articles>Web Design>Community Building>RSS

Using the Internet as a Tool for Public Service: Creating a Community History Web Site    

Creating a community history Web site is a way for technical communication practitioners, students, and teachers to improve their expertise while performing a valuable public service. Developers of this kind of Web site combine personal interest in the history and culture of their chosen communities with professional interest in a wide range of skills: for example, online research, Web site design, creation of artwork, photography, graphics editing, collaboration, professional/technical writing, as well as site publication and promotion. Technical communicators working on community history Web sites enjoy creative freedom that makes these projects especially engaging and fun. While learning about subjects of particular interest and improving professional skills, developers gain the satisfaction of trying to help communities increase civic pride and heritage tourism. Also, the technical communication profession benefits when its members demonstrate good citizenship to employers, other constituencies, and the public.

Henson, Darold Leigh. Journal of Technical Writing and Communication (2005). Articles>Web Design>Community Building>History

Using Web 2.0 Architecture for a More Flexible Enterprise

Web 2.0 repositories can help you create a flexible software architecture, which can easily be plugged into Web 2.0 communities and extranets. Creating a fluid system that also works in accordance with requirements for modifiability, performance, security, scalability, and reusability can be challenging. In this article, learn techniques to help ensure your Enterprise Web 2.0 architecture meets your quality requirements.

Morris, Stephen B. IBM (2007). Articles>Web Design>Community Building

The Voyeur Web

The purpose of this article is to explain the voyeur web. The central idea is that it is easy to view what other people are doing and experiencing on the web. A list of voyeur tools are provided.

Rhodes, John S. WebWord (2002). Design>Web Design>Community Building

Web 2.0: The Medium is the Message, But What's the Result?

Let's face it: These are tough times to be a professional communicator. Our audiences have taken the reins of what is indisputably the dominating mass communication medium of our era: the Internet. Web 2.0, characterized by social media applications for peer-to-peer collaboration such as YouTube, MySpace and Wikipedia is challenging all of our basic assumptions as communication practitioners. The astonishing rise of social networking structures and content is in effect challenging the very existence of the traditional corporate communication function.

Kealey, Caroline. Communication World Bulletin (2007). Articles>Web Design>Community Building>Social Networking

Web Two-Point Uh-Oh  

The problem with many Web 2.0 applications is the assumption that the community's motives are good, or at least neutral. Perlin's column explores how one of the drawbacks of Web 2.0--potential loss of control over information--has manifested itself.

Perlin, Neil E. Intercom (2007). Articles>Web Design>Community Building>Content Management

Wikipedia, Champion of User-Generated Content

Encourage user contribution to your Web site by learning from Wikipedia. Wikipedia builds on open source and respects the geographical variety and potential accessibility needs of its users. It provides tools to help users contribute, but also fosters an atmosphere where contributions are verified and discussed by the broader community.

Ogbuji, Uche. IBM (2007). Design>Web Design>Community Building>User Centered Design

参加の仕方は一様ではない：もっと大勢のユーザに書き込んでもらうには

多くのオンライン・システムでは、ユーザの90%は読むだけで自ら書き込むことは決してしない。9%は、ほんの少し書き込みをする。システム上にみられるアクションのほとんどは、残る1%のユーザによるものである。

Nielsen, Jakob. U-Site (2006). (Japanese) Design>Web Design>Community Building>Usability

Rethinking the Fragmentation of the Cyberpublic: From Consensus to Contestation    

Recently there has been some debate between deliberative democrats about whether the internet is leading to the fragmentation of communication into `like-minded' groups.This article is concerned with what is held in common by both sides of the debate: a public sphere model that aims for all-inclusive, consensus seeking rational deliberation that eliminates inter-group 'polarizing' politics. It argues that this understanding of deliberative democracy fails to adequately consider the asymmetries of power through which deliberation and consensus are achieved, the inter-subjective basis of meaning, the centrality of respect for difference in democracy, and the democratic role of `like-minded' deliberative groups. The deliberative public sphere must be rethought to account more fully for these four aspects. The article draws on post-Marxist discourse theory and reconceptualizes the public sphere as a space constituted through discursive contestation.Taking this radicalized norm, it considers what research is needed to understand the democratic implications of the formation of 'like-minded' groups online.

Dahlberg, Lincoln. New Media and Society (2007). Articles>Web Design>Community Building>Theory

An Exploration of Concepts of Community Through a Case Study of UK University Web Production    

The paper explores the interrelation and differences between the concepts of occupational community, community of practice, online community and social network. It uses as a case study illustration the domain of UK university web site production and specifically a listserv for those involved in it. Different latent occupational communities are explored, and the potential for the listserv to help realize these as an active sense of community is considered. The listserv is not (for most participants) a tight knit community of practice, indeed it fails many criteria for an online community. It is perhaps best conceived as a loose knit network of practice, valued for information, implicit support and for the maintenance of weak ties. Through the analysis the case for using strict definitions of the theoretical concepts is made.

Cox, Andrew M. Journal of Information Science (2008). Articles>Web Design>Community Building>Academic

The Dilemma of Comments

Abuse has made me seriously consider – several times – disabling comments. I’m ambivalent about it. On the one hand it would make writing and publishing much easier. Write something, proofread it, publish.

Johansson, Roger. 456 Berea Street (2007). Articles>Web Design>Community Building>Interaction Design

Facebook Groups vs. Facebook Pages

Many nonprofit early adopters of Facebook set up groups as their organizational hubs because that was the only option. Later, Facebook Pages were introduced and many nonprofits have set these up as their institutional hubs. There has been some discussion in nonprofit forums, blogs, and listservs about the pros and cons of Facebook Pages versus Groups. Below are the notes I've drafted on the topic so far.

Davies, Tim. Tim's Blog (2008). Articles>Web Design>Community Building>Social Networking

How and Why to Build an Online Community

A community has to be grown wild and organically or it will fail. Control comes with time and growth. The success of a community and its size may vary. The effort may not give expected results but the work still pays off in knowledge and experience. Community members will change and accept different roles and participate in different manners. Being user friendly and being willing to allow change to happen is most important.

Hiveminds (2008). Articles>Web Design>Community Building>Social Networking

Why Are Online Communities So Popular?

In An exploration of the internet publishing revolution, I discussed the implications of the increased self-publishing on the web. The discussion covered general concerns and possible impacts of the sudden growth, but not the reasons behind it. What has prompted the expansion of people’s voice on the web? Where have these communities of bloggers and posters come from? Why have they arisen? In this article I intend to find answers to these questions and ask: ‘What makes online communities so popular?’

Mercurytide (2006). Articles>Web Design>Community Building>Social Networking

Communities, Audiences, and Scale

Communities are different than audiences in fundamental human ways, not merely technological ones. You cannot simply transform an audience into a community with technology, because they assume very different relationships between the sender and receiver of messages.

Shirky, Clay. Shirky.com (2002). Articles>Web Design>Community Building>Online

Keep Your Web 2.0 Community Happy

Running a web community can be fun and rewarding, but you’re always reliant on the good faith of your members. So what happens when rogue elements threaten to disrupt, even destroy, the foundations of your virtual society? Derek Powazek has some suggestions

Powazek, Derek. Dot Net (2008). Articles>Web Design>Community Building>Social Networking

Twitter Is What You Make It

There’s nothing quite like Twitter. It’s a Web site where you can broadcast very short messages — 140 characters, max — to anyone who’s signed up to receive them. It’s like a cross between a blog and a chat room.

Pogue, David. New York Times, The (2009). Articles>Web Design>Community Building>Social Networking

Best Practices for Designing a Social News Website

In this article I’ll showcase some of the current top social news sites, will identify trends and patterns in their designs and suggest some best practices to follow when designing such sites. Let’s begin by looking at four popular social news sites and see how their designs compare.

Fadeyev, Dmitry. Webdesigner Depot (2009). Articles>Web Design>Community Building>Social Networking

Coaching a Community

We’ve all been part of communities since kindergarten, or earlier. Churches, schools, sports teams, and neighborhoods all satisfy basic human desires to interact with others and work toward a common goal. And yet, when these communities are online and we start to think of them as “social sites,” these concepts can suddenly feel foreign. My work in communities (primarily as the editor of community-created magazine JPG) has shown me that different sets of people are usually motivated in similar ways. Most people have an innate need to belong and feel like part of something, and successfully contributing to that something can really reinforce self-worth. Whether you’re at a company such as Yelp working with product reviews, or Threadless working with t-shirts, or in a church group working on an annual recipe book, try some of these methods to nurture great content.

Miner, Laura Brunow. List Apart, A (2009). Articles>Web Design>Community Building>Social Networking

The Elements of Social Architecture

Humans can behave in surprising ways when you bring them together. In an information space, a human’s needs are simple and his behavior straightforward. Find. Read. Save. But once you get a bunch of humans together, communicating and collaborating, you can observe both the madness and the wisdom of crowds.

Wodtke, Christina. List Apart, A (2009). Articles>Web Design>Community Building>Social Networking

Community Informatics, Local Community and Conflict: Investigating Under-Researched Elements of a Developing Field of Study    

Conflict within local communities is an under-researched theme in Community Informatics (CI). This article therefore aims to contribute to the development of CI as a field of study by analysing forms of internal conflict within Moseley Egroup – a CI initiative developed in Moseley, Birmingham (UK). Ultimately it is argued that conflict is an inherent part of local community and is important to CI for a number of reasons. Conflict impacts on the appropriation and social shaping of internet technology by local communities, and has broader implications on the extent to which CI regenerates localities and empowers citizens. In this sense conflict is identified as a productive force, shaping and reshaping both local community and internet projects mobilized in its name. Conflict also draws attention to the contested and mutable relationship that exists in CI between the online spaces that are created and the localities they are set up to serve. It is concluded that conflict and forms of social struggle within communities should form a central part of the developing CI research agenda.

Goodwin, Ian. Convergence (2008). Articles>Web Design>Community Building>Social Networking

Tragedy of the Commons

You still have to be willing to moderate comments when you are a blogger or a wiki administrator. And you have to be willing to work hard to build a community that uses the technology in a productive way.

Gentle, Anne. Just Write Click (2009). Articles>Web Design>Community Building>Social Networking

The Power and Peril of Online Communities

Community is discussions, people, passion, alignment, emergent, support, connections, and relationships.

Happe, Rachel. SlideShare (2009). Presentations>Web Design>Community Building>Online

Long-Tail User Experience: How to Cultivate (or Dissolve) a Community

Websites are social creatures. Or rather, their users are. In turn, the websites you visit are tempered by the users that interact with them. Your experience with a website, say facebook.com, is directly linked to the people with which you interact on that website. But this introduces an interesting challenge for a user experience designer: do you design for the intial experience or the resulting experience?

Maier, Andrew. UX Booth (2009). Articles>Web Design>Community Building>Social Networking