http://tc.eserver.org/dir/Design/Web-Design/Branding A listing of the most recently indexed works about Design and Web Design and Branding in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Design/Web-Design/Branding http://tc.eserver.org/33747.html http://tc.eserver.org/33747.html I've been in the following scenario several times. I'm in a meeting room with the web and marketing teams and there is a raging debate about brand guidelines. A proposed improvement to the design contravenes the guidelines. One group think that branding is more important than usability. The other group think the opposite. They are both wrong. Usability is branding. It shapes people's opinions of your product or organisation. http://tc.eserver.org/14201.html http://tc.eserver.org/14201.html Designers often tell us part of their responsibilities is to enhance the branding of a site, product, or organization. In recent years, we've focused our research on understanding how design can have a positive effect on a brand. In our research, we've learned that brands are an investment instrument. With a savings account, money is deposited so that interest accrues -- the investment grows over time.