High Accessibility Is Effective Search Engine Optimization

It’s no coincidence that search engines love highly accessible websites; in fact, by designing for accessibility, you’re already using effective search-engine optimization techniques. Andy Hagans explains yet another reason to pay attention to accessibility.

Hagans, Andy. List Apart, A (2005). Design>Web Design>Accessibility>Search

Search Engine Optimisation - A Positive Influence on Web Accessibility

The paper focuses on how some of the W3C Accessibility Guidelines are currently used in optimising web sites for search engines and how the rest will be or should be used in the near future for the same purpose. The paper studies the influence search engines have over marketers and optimisers and how they have a moral responsibility to their users to make web content more accessible. There have been papers before pointing out various benefits of web accessibility. This particular paper targets search engine optimisers and site owners, in fact, a large percentage of people who have influence over how accessible content is. It gives them the right incentive to use the W3C guidelines more widely.

Mardiros, Carmen. Bigmouthmedia (2004). Design>Web Design>Accessibility>Search

Accessibility as Part of The Search Engine Marketing Strategy

In traditional marketing you're looking to define your targeted audience for your business or organisation. In Internet marketing things work in the same way. Unfortunately, with the growing popularity of the Internet in the past years and with the growing number of people building sites, a certain part of the online audience has been overlooked.

Big Mouth Media (2004). Articles>Web Design>Accessibility>Search Engine Optimization

Secret Benefits of Accessibility Part 2: Better Search Ranking

One of the main benefits of Web accessibility is that a Website that's more accessible to people is also usually more accessible to search engines. The more accessible your site is to search engines, the more confidently they can guess what the site's about, giving your site a better chance at the top spot in the search engine rankings.

Moss, Trenton. SitePoint (2004). Articles>Web Design>Accessibility>Search Engine Optimization

Be a White Hat SEO for Your Intranet: It's Good for Accessibility

The SEOs with white hats conduct legitimate optimising of web pages to make the site come up appropriately in the Search Engine Results Pages (also called SERPs). The back hat SEOs implement tricks to appear high in the results pages even if the web site is not necessarily relevant. The range of tricks is astonishing. But most of the techniques used by white hat SEOs were similar if not identical to the guidelines given by accessibility experts.

NetStrategy-JMC (2006). Articles>Web Design>Accessibility>Search Engine Optimization

Search Engine Optimization Through Accessibility: How Designing Accessible Websites Leads to Automatic SEO

This presentation describes how creating an accessible website takes care of its (organic) search engine optimization to a very appreciable extent taking reference from the WCAG 2.0 working draft and the Google webmaster guidelines.This presentation was created and presented by Abhay Rautela to the Sapient creative community at the New Delhi office in February 2007.

Rautela, Abhay. Cone Trees (2007). Presentations>Web Design>Accessibility>Search Engine Optimization