Ad Conversion Rate Influenced by Time (Not Click Rate)

Time is an important design variable to understand. Your user experience is effected by it no matter what user experience you are serving up and the rules are different for every context. For example, the "three click rule" (users must get to their destination within three clicks) applies to e-commerce primarily but not to mortgage education, financial services usability or reading the New York Times online.

Spillers, Frank. Demystifying Usability (2004). Design>Web Design>User Experience>E Commerce

ADA-508 Compliance and Usability Testing Techniques for Accessible Web Pages  

This scenario–based progression session will introduce basic usability testing concepts for developing accessible web pages, raise awareness of the need to comply with the Americans with Disabilities Act (ADA) Section 508, and provide resources for further investigation. Emphasis will be given to interactive discussion that centers on requirements analysis for accessible design.

Reece, Gloria A. STC Proceedings (2002). Design>Web Design>Accessibility>Section 508

Adaptive Organization of Tabular Data for Display

Tabular representations of information can be organized so that the subject distance between adjacent columns is low, bringing related materials together. In cases where data is available on all topics, the subject distance between table columns and rows can be formally shown to be minimized. A variety of Gray codes may be used for ordering tabular rows and columns. Subject features in the Gray code may be ordered so that the coding system used is one that has a lower inter-column subject distance than with many other codes. Methods by which user preferences may be incorporated are described. The system optionally may display unrequested columns of data that are related to requested data.

Losee, Robert M. Journal of Digital Information (2003). Design>Web Design>Information Design>Personalization

Adaptive Technologies for the Visually Impaired: The Role of Technical Communicators    

This column examines emerging technologies of interest to technical communicators to help them identify those that are worthy of further investigation. It is intended neither as an endorsement of any technology or product, nor as a recommendation to purchase.

Ray, Deborah S. and Eric J. Ray. Technical Communication Online (1998). Design>Web Design>Accessibility>Visual

Adaptive Technology Resource Centre

The Adaptive Technology Resource Centre advances information technology that is accessible to all; through research, development, education, proactive design consultation and direct service.

ATRC. Organizations>Accessibility>Web Design

Adaptive Web Sites: An Introduction

Broadly marketed Web sites face an increasingly diverse and demanding audience. Each visitor may be searching for something different, and each may have unique needs or concerns. Traditional, 'static' Web sites can try to serve these diverse users by aiming at generalized types of user. However, generalizing the audience may cause an information designer to overlook users who do not quite fit in a category. A more effective way to reach diverse audiences might be adaptive Web sites that customize content and interface to suit each individual. This paper will discuss basic concepts behind adaptive Web sites using Amazon.com, the Internet bookseller, as an example.

Wei, Carolyn. EServer (2001). Design>Web Design>Personalization

Add Functionality to Quick, Easy Site Deployment

More than a Web content management system, Octigon President James Smith calls Octane8 a deployment platform. What exactly can you deploy with Octane8? To name a few: public Internet sites, private intranet and extranet sites; sites for the group you'll be collaborating with for the next two weeks; sites with pages that sell; and sites with pages that inform.

Pastore, Michael. Intranet Journal (2003). Design>Content Management>Web Design

Add Inspiration With Illustrations

Which comes first, the concept or the artwork? The assumption has always been that you first figure out the concept, then find the art to fit. But even if we leave many things in our life unquestioned--design shouldn't be one of them.

Will-Harris, Daniel. Typofile (2003). Design>Web Design>Graphic Design

Add Interactivity With Rollovers

Want to spice up your Web pages with rollovers? Learn how to use GoLive CS to create two types of rollovers.

Adobe (2003). Design>Web Design>Software>Adobe GoLive

Add Zip to Your Site without Coding  

Wilkinson offers tips on adding free JavaScript subroutines to Web sites. She lists several Web sites that give away free scripts.

Wilkinson, Theresa A. Intercom (2000). Design>Web Design>DHTML

Adding Search to Your Site

As long as there's been a Web, there's been a need for search engines. Because of the volume of information that's available out there, people will always need help finding what they want. Nowadays, it's commonplace for individual sites, even personal homepages, to have their own search capabilities, and so a slew of new services have appeared to help you quickly and easily add search to your site.

Rappoport, Avi. Webmonkey (2000). Design>Web Design>Search

Adding Sticky Buttons to a Framed Site

Describes how to create a type of DHTML interactivity using Adobe GoLive.

Shadovitz, Deborah. Mac Design Magazine (2003). Design>Web Design>DHTML>Adobe GoLive

Adding Value through Search Engine Optimization

The easiest way to increase your added value is to do small things that have a large positive return for the company. If you’re looking to find something easy to do that has a large positive impact on your value, look no further than thinking about search engines and how your portion of a Web site can be optimized for them.

K'necht, Alan. Digital Web Magazine (2003). Design>Web Design>Search>Search Engine Optimization

Adding Zip to Your Site Without Coding

I have been playing around with scripting for about six months now. I would by no means call myself a programmer yet, but I have successfully added many scripts to various Web sites. How did I do it without attending any programming classes or immersing myself with programming books? I used free scripts from Web sites. I have found many Web sites that offer scripts for just about anything you can imagine.

Leonard-Wilkinson, Theresa A. W-edge Design (2000). Design>Web Design>DHTML

L'aderenza agli Standard di Screen Reader e Browser Vocali

Uno studio comparativo di 5 prodotti evidenzia come Jaws di Freedom Scientific e Home Page Reader di IBM siano gli strumenti che meglio interpretano le linee guida per l'accessibilità web.

D'Amour, Jean-Marie and Catherine Ro. FucinaWeb (2002). (Italian) Design>Web Design>Accessibility>Web Browsers

Adobe Acrobat Accessibility Techniques

Some sites would hardly exist at all if they took down their PDF files (PDF stands for 'Portable Document Format'). This format is an incredibly useful format for some situations, providing a method to post content on the Web that will print exactly as the author intended it to. Creating PDF files is faster and easier than creating HTML files in many cases. This increases its allure for Web developers.

WebAIM (2004). Design>Web Design>Accessibility>Adobe Acrobat

Adobe Dreamweaver

A collection of dozens of Dreamweaver resources and tutorials.

DMoz. Resources>Web Design>Software>Dreamweaver

Adobe GoLive 5.0  

Wallia reviews the latest Adobe Web-authoring software.

Wallia, C.J.S. Intercom (2001). Design>Web Design>Software>Adobe GoLive

Adolescent Diary Weblogs and the Unseen Audience    

This paper first situates adolescent diary weblogs and their implied audiences and then applies a typology of audiences for personal narrative performance to a sample of diary weblog posts to ascertain if the typology fits the implied audiences present in the weblog text.

Scheidt, Lois Ann. Indiana University (2005). Articles>Writing>Web Design>Blogging

Ads Are Here To Stay: Planning For Ad Placement

Site advertisements can interfere with content and disrupt layout. Yet they are most often part of website requirements, forcing IAs to come up with strategies for incorportating them. Is there a graceful way to handle ads online?

Kirtland, Alex. Boxes and Arrows (2005). Design>Web Design>Marketing>E Commerce

Advanced Blogger  

Blogger's primary advantage is its simplicity--if you accept the default settings and host on BlogSpot, you can be up and running within five minutes. Once you have your blog, you'll find it's just as easy to customize it.

Doctorow, Cory, Rael Dornfest, J. Scott Johnson, Shelley Powers, Benjamin Trott and Mena G. Trott. O'Reilly and Associates (1998). Articles>Web Design>Writing>Blogging

Advanced HTML Tutorial

HTML is made up of a great many elements, a lot of which are overlooked, forgotten or just unknown to many web designers. Although with a basic knowledge of HTML you can develop a website, to take advantage of many of the advanced features, and to make pages fully compatible, it is useful to learn these less popular tags.

Gowans, David. Free Webmaster Help (2001). Design>Web Design>HTML

Advanced Techniques for Creating Accessible Adobe® PDF Files  

A step-by-step guide that covers more advanced techniques for optimizing Adobe Portable Document Format (PDF) files so that they can be made accessible to users with disabilities such as blindness or low vision.

Adobe (2004). Books>Web Design>Accessibility>Adobe Acrobat

Advancing Advanced Search

Advanced search is the ugly child of interface design--always included, but never loved. Websites have come to depend on their search engines as the volume of content has increased. Yet advanced search functionality has not significantly developed in years. Poor matches and overwhelming search results remain a problem for users. Perhaps the standard search pattern deserves a new look. A progressive disclosure approach can enable users to use precision advanced search techniques to refine their searches and pinpoint the desired results.

Turbek, Stephen. Boxes and Arrows (2008). Articles>Web Design>Search