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Brand Experience in User Experience Design

As user experience professionals, we have the opportunity to work more closely with brand and marketing specialists to clearly articulate the brand perception we want to elicit from our customers. Brand perception is, in part, an expectation on the part of a customer regarding future interactions with a company and its products and services. To achieve our desired brand perception, we must consistently represent and deliver the brand values we have led customers to expect.

Baty, Steve. UXmatters (2006). Design>Web Design>User Experience>Marketing


Branding and Usability

Many web sites exist primarily to create or strengthen the brand for a product or service. We’re finding that a site’s usability can dramatically affect branding. And the graphical aspects of the site — such as logos or evocative pictures — have much less effect on branding than we expected.

User Interface Engineering (1999). Articles>Usability>Web Design


Branding Copy and Web Sites: A Bad Fit

The trouble with using text as a branding tool on web pages is that it gets in the way of what visitors are looking for. Visitors want and expect text to be useful and information. They are in 'active' and 'engaged' mode. They are searching. They want something. Text that isn't useful is disappointing.

Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing>Marketing


Breadcrumb Navigation Increasingly Useful

Breadcrumbs use a single line of text to show a page's location in the site hierarchy. While secondary, this navigation technique is increasingly beneficial to users.

Nielsen, Jakob. Alertbox (2007). Design>Web Design>Information Design


Breadcrumb Navigation: An Exploratory Study of Usage

Breadcrumbs serve two purposes: 1) they provide information to the user as to where they are located within the site, and 2) they offer shortcut links for users to “jump” to previous categories in the sequence without using the Back key, other navigation bars, or the search engine. Breadcrumb paths give location information and links in a backward linear manner. Navigation methods, such as search fields or horizontal/vertical navigation bars, serve to retrieve information for the user in a forward-seeking approach. As suggested by Marchionini, systems that support navigation by both browsing and analytical strategies are most beneficial to users since various patterns, strategies, tactics, and moves associated with both types of strategies are normally used.

Lida, Bonnie, Spring S. Hull and Katie Pilcher. Usability News (2003). Design>Web Design>Usability


Breadcrumb Navigation: Further Investigation of Usage

There has been speculation that a breadcrumb trail also aids the user's 'mental model' of the site's layout to reduce disorientation within the site (Bernard, 2003); however, we have not found research to validate this assumption. It would seem logical, however, that a constant visualization of the path to the user's current location would increase their awareness and knowledge of the site structure.

Rogers, Bonnie Lida and Barbara Chaparro. Usability News (2003). Design>Web Design>Information Design


Breadcrumb Navigation: Further Investigation of Usage

There are three different types of breadcrumbs represented in websites – path, attribute, and location. Path breadcrumb trails are dynamic in that any given page will show a different breadcrumb trail based on how the user reached the page. Attribute breadcrumb trails display meta information showing many different trails representing several possible paths to reach the page.

Rogers, Bonnie Lida and Barbara S. Chaparro. Usability News (2003). Articles>Web Design>Information Design


Breaking out of the Cubicle: How a Small, Swiss Company Got its Groove On

In the mid-1990s, Makiko Itoh and her partner left New York's cubicle land for a web shop of their own in the suburbs of Zurich. Learn from her tips on running your own web agency.

Itoh, Makiko. List Apart, A (2001). Careers>Management>Web Design


Breaking The Design Cycle: Get Creative To Be Creative

Designers, we have a problem. It seems we have forgotten how to be creative. It is true, the very nature of what we do is based on creativity, however more often than not we tend to be swept away by the latest trends or “what’s hot” rather than seeking out fresh inspiration.

Webdesigner Depot (2009). Design>Web Design


Breaking the Web  (link broken)

One of the lessons I learned at my mother’s knee was that you have to know the rules in order to break them properly. (Mother was a graphic designer.) The rules that are worth breaking are the ones you understand the purpose of – maybe you even agree with that purpose in general. There are plenty of stupid rules for the Web, rules that were put there by people who extrapolated too soon from too small a set of data. Those rules are no fun to break, kind of like removing a tag that says 'Do not remove under penalty of law' from a sofa cushion. We won’t bother with those rules today. Let’s go after the rules worth our time and effort. Given that, here’s my list of Web rules I’d most like to see broken, but only if they’re broken well.

Gunn, Eileen. Upper and lowercase Magazine (1998). Design>Typography>Web Design


Breaking Up Large Documents for the Web - Part 1

To present content on the web in the amount that most people want: think “topic,” not “book”; break large documents into topics and subtopics.

Redish, Janice C. 'Ginny'. User Interface Engineering (2009). Articles>Web Design>Information Design


Breaking Up Large Documents for the Web - Part 2

One page or separate pages? When faced with that decision, ask yourself these questions: How much do people want in one visit? How connected is the information? Am I overloading my site visitors? How long is the web page? What’s the download time? Will people want to print? How much will they want to print?

Redish, Janice C. 'Ginny'. User Interface Engineering (2009). Articles>Web Design>Information Design>Writing


A Breath of Fresh Air

It takes research, humility, and skill to truly understand your customers well enough to serve them better than your competitors.

Cooper, Alan. Cooper Interaction Design (2002). Design>Web Design>Consulting>User Centered Design


Brewster Kahle Saves the Web

The Internet Archive is one of the largest archives of digital media in existence. It contains five times more information than is in the Library of Congress and several times more information than is currently available publicly on the web. David Womack interviewed its creator, Brewster Kahle, for Loop.

Womack, David. AIGA (2002). Articles>Web Design>History


Bridging the Designer–User Gap

Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.

Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Usability


Bridging the Gap: A Genre Analysis of Weblogs  (link broken)   (Word)   (peer-reviewed)

Weblogs (blogs)--frequently modified web pages in which dated entries are listed in reverse chronological sequence--are the latest genre of Internet communication to attain widespread popularity, yet their characteristics have not been systematically described. This paper presents the results of a content analysis of 203 randomly-selected weblogs, comparing the empirically observable features of the corpus with popular claims about the nature of weblogs, and finding them to differ in a number of respects. Notably, blog authors, journalists and scholars alike exaggerate the extent to which blogs are interlinked, interactive, and oriented towards external events, and under-estimate the importance of blogs as individualistic, intimate forms of self-expression. Based on the profile generated by the empirical analysis, we consider the likely antecedents of the blog genre, situate it with respect to the dominant forms of digital communication on the Internet today, and advance predictions about its long-term impacts.

Herring, Susan C., Lois Ann Scheidt, Sabrina Bonus and Elijah Wright. (We)blog Research on Genre Project, The (2004). Articles>Web Design>Writing>Blogging


A Brief History of Markup

HTML is the unifying language of the World Wide Web. Using just the simple tags it contains, the human race has created an astoundingly diverse network of hyperlinked documents, from Amazon, eBay, and Wikipedia, to personal blogs and websites dedicated to cats that look like Hitler. HTML5 is the latest iteration of this lingua franca. While it is the most ambitious change to our common tongue, this isn’t the first time that HTML has been updated. The language has been evolving from the start.

Keith, Jeremy. List Apart, A (2010). Articles>Web Design>HTML>History


Brighter Horizons for Web Education

Our young medium is still ironing out a few kinks—perhaps the biggest of which is the way budding web professionals are being educated. Schools that teach web design struggle to keep pace with our industry, and those just starting their curricula often set off in the wrong direction because the breadth and depth of our medium can be daunting.

Walter, Aarron. List Apart, A (2009). Articles>Web Design>Industry and Academy>Education


The Brilliance of Smart Photoshop Objects

When it comes to editing an image, that typically means going back into the image app, recreating the image, then putting the newly created image into your site. A serious GoLive advantage is that communicates directly with your imaging apps to regenerate a new image right in place on your page.

Mac Design Magazine (2005). Design>Web Design>Graphic Design>Adobe GoLive


Brilliant Button Maker

A form-based interface to generate 80x15-pixel buttons, like those often used to identify RSS feeds.

Luca Zappa (2005). Resources>Web Design>DHTML


Brint.com: Why More is Not Better

Information architect Lou Rosenfeld never thought he'd criticize a website for being over-architected. Then he saw Brint.com and its 16 navigational systems.

Rosenfeld, Louis. CIO Magazine (2000). Articles>Web Design>Information Design>User Centered Design


Broadband Reality Check!

I just can't escape those shrieking ads and articles: 'Everyone has broadband – or at least, they're getting it next week!' Because of this overwhelming hype, many Web developers and content pros currently seem preoccupied with learning how to produce broadband content....I must admit that I've been lulled into the broadband fantasy to some extent, too. I live in a very 'wired' town (Boulder, CO), and we currently have both DSL and cable modem connections at our home. So I've been sucking down a lot of broadband content lately. I've gotten very spoiled! However the vast majority of Internet users (even in the US) cannot get broadband.

Gahran, Amy. Contentious (2000). Design>Web Design>Usability>Bandwidth


Browser and GUI Chrome

"Chrome" is the user interface overhead that surrounds user data and web page content. Although chrome obesity can eat half of the available pixels, a reasonable amount enhances usability.

Nielsen, Jakob. Alertbox (2012). Articles>Usability>User Interface>Web Design


Browser Chart

One of the biggest pains about making Web pages is having to keep track of which browsers support what features. Wouldn't it be nice if there were some way to keep track of it all? Well, we've whipped up a few articles and charts to make things easier for you.

Webmonkey. Design>Web Design>Standards>Web Browsers


Browser Compatibility Table

A list of various CSS rules and their compatibility with common browsers and operating systems. With a quick glance, the designer or developer can note which CSS properties should be used or avoided. The table also offers an interactive feature that highlights the row your cursor is on. This makes pinpointing the compatibility of a specific CSS property much easier.

Centricle (2008). Reference>Web Design>CSS>Web Browsers



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