A directory of resources inthe field of technical communication.

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401.
#23906

Beyond the Buy Button in E-Commerce

The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.

Nielsen, Jakob. Alertbox (2004). Design>Web Design>Usability>E Commerce

402.
#21179

Beyond the FONT Tag: Practical HTML Text Styling

Since its introduction, HTML's FONT tag has been the predominant means of specifying font size, face, and color on the Web. Use of FONT is unfortunate on many counts, not least of which for Web developers is the tedium and bloat of adding, e.g., '...' dozens or even hundreds of times to complex table-based pages. Modem users suffer too: often more than 20% of a typical commerce/portal site's weighty HTML code consists of FONT and its attributes. FONT is slow.

Fahrner, Todd. Cleverchimp (1997). Design>Web Design>Typography

403.
#36965

Beyond the Screen: Visualizing Visits to a Website as an Experience in Physical Space   (peer-reviewed)   (members only)

This article describes an applied investigation into a concept of information visualization where data are not rendered as graphs, charts or diagrams on the screen but as a sensual experience beyond the screen in physical space. It introduces predecessors such as calm technologies and ambient displays among a number of poetic and applied examples from related backgrounds to establish the context and relevance for communication design and graphic design, and presents a current research undertaking in which the social activity of visiting a website is visualized in multiple sensorial modalities in real-time in the form of a kinetic and sensual display.

Hohl, Michael. Visual Communication (2009). Articles>Web Design>Visual Rhetoric>Log Analysis

404.
#26944

Beyond the Universal User: How to Design for the Universe of Users   (PowerPoint)

There are problems with non-user-centered/system-centered design. We must know, understand, and work with actual users so that the people who use the product can do so quickly and easily to accomplish their own tasks.

Bowie, Jennifer L. Texas Tech University (2003). Presentations>Web Design>Usability>Personas

405.
#33719

Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust

The next wave in Web site design is persuasive design, designing for persuasion, emotion, and trust. While usability is still a fundamental requirement for effective Web site design, it is no longer enough to design sites that are simply easy to navigate and understand so users can complete transactions. As business mandates for Web site design have grown more strategic, complex, and demanding of accountability, good usability has become the price of competitive entry. So, while usability is important, it is no longer the key differentiator it once was.

Schaffer, Eric M. UXmatters (2009). Articles>Web Design>Emotions>Persuasive Design

406.
#22717

Beyond Web Usability: Web Credibility

If you've been developing websites on Mars for the past few years then you'll be forgiven for not knowing about web usability. You'll still be creating splash intro pages, having pages with massive download times and using more images than you can shake a stick at. Well, back in Earth these days have long gone and today web usability rules the web development world.

Moss, Trenton. Webcredible (2004). Design>Web Design>Usability

407.
#33965

Bezględnie Względny

Pozycjonowanie z kolei jest jednym z najczęściej mylnie interpretowanych aspektów wersji 2 CSS. Przyjrzyjmy się zatem nieco bliżej temu, jak ono działa.

Olsson, Tommy. Grabun.com (2004). (Polish) Articles>Web Design>Document Design>CSS

408.
#21727

Big Architect, Little Architect

First came the primordial soup. Thousands of relatively simple single-celled web sites appeared on the scene, and each one was quickly claimed by a multi-functional organism called a "webmaster." A symbiotic relationship quickly became apparent. Webmaster fed web site. Web site got bigger and more important. So did the role of the webmaster. Life was good. Then, bad things started to happen. The size and complexity and importance of the web sites began to spiral out of control. Mutations started cropping up. Strange new organisms with names like interaction designer, usability engineer, customer experience analyst, and information architect began competing with the webmaster and each other for responsibilities and rewards. Equilibrium had been punctuated and we entered the current era of rapid speciation and specialization.

Morville, Peter. Argus Center (2000). Articles>Web Design>Interaction Design>Project Management

410.
#21724

The Big Dig: Mining Nuggets of Value   (PDF)

It is difficult to apply the lessons learned from e-commerce search interfaces to more complex ones, such as those for libraries or technical material. This article provides a guide to tailoring search interfaces to users with a persona-based approach.

McDaniel, Scott M. User Experience (2002). Design>Web Design>User Interface>Search

411.
#25440

Big List of Blog Search Engines

My new theory on blogging is that whenever I can't find a particular piece of information on Google I should just create it myself. What's the point of all this easy-to-use publishing technology if you don't publish stuff, right?

Aripaparo.com (2002). Articles>Web Design>Search>Blogging

412.
#21285

The Big O: IA Lessons from Orienteering

Several orienteering strategies - including map simplification and contact, navigating by checkpoints, rough and precise map reading, and using attack points to find the goal - have useful IA parallels. Gene Smith explores how IAs can learn from these parallel techniques and create digital spaces that are easier to navigate.

Smith, Gene. Boxes and Arrows (2002). Design>Web Design>Information Design

413.
#25262

Big, Stark and Chunky

Research shows that low-vision people need dramatically different web design. CSS lets you give them what they need.

Clark, Joe. List Apart, A (2005). Design>Web Design>Accessibility

414.
#21060

Bimodal Distributions Contain Clues

One of the most unusual aspects of data about people and nature is its uneven distribution. Explore the non-normal distribution called bimodal distribution.

Allen, Cliff. Allen.com (2001). Design>Web Design>Statistics>Log Analysis

415.
#33836

Binding the Graphical Web (Component and Data Bindings with XBL, XHTML and SVG)

The emerging XML based web increasingly relies upon ways of presenting content in a just in time manner. Presentation technologies such as SVG and XHTML can do so, yet the power to properly harness them will likely lie in the emergent binding languages such as XBL, sXBL, and XTF. In this presentation, bindings and binding languages will be explored, illustrating how such environments as the Mozilla Firefox 1.5 browser are using XBL as a means for performing component binding into XHTML, SVG and XForms interfaces, looks at sXBL and the W3C's XBL directions, and details why such binding languages likely represent the future of XML presentation and interaction.

Cagle, Kurt. IDEAlliance (2005). Articles>Web Design>Information Design>XML

416.
#32757

Black Hat SEO Techniques to Avoid   (PDF)

Desperation, ignorance, and a moral compass that doesn’t point due north often get perfectly logical, good people and companies in trouble with search engines. Because being listed high in search results is such a desirable goal to attain, many people search for shortcuts to the front of the line—which can land them in serious trouble.

Walter, Aarron. Building Findable Websites (2008). Articles>Web Design>Search Engine Optimization

417.
#29941

Blah-Blah Text: Keep, Cut, or Kill?

Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining content's purpose.

Nielsen, Jakob. Alertbox (2007). Articles>Web Design>Writing>Usability

418.
#32726

Bland and Grand Web Designs

One of the greatest aspects about the Web is that it's such an open platform, especially for design. The accessibility and freedom of the Web allows designers to do some very nice-looking things, and it allows for experimentation and interpretation. Unfortunately, it also allows for some very bland-looking things, too. Let's take a look at some bland designs and some grand designs, and take a peek at what makes them that way.

Rodriguez, David. Web Page Design for Designers (2008). Design>Web Design

419.
#29293

Blasting the Myth of the Fold

There is an astonishing amount of disbelief that the users of web pages have learned to scroll and that they do so regularly. Holding on to this disbelief--this myth that users won't scroll to see anything below the fold--is doing everyone a great disservice, most of all our users.

Tarquini, Milissa. Boxes and Arrows (2007). Design>Web Design>Information Design>User Centered Design

420.
#27486

Blind to Users' Needs

Making the web accessible by disabled people doesn't necessarily make it usable. Does simplicity always make for ideal usability - or are there instances where an innovative website might be difficult to use, but also hold usability dividends for users prepared to meet the technology halfway?

Starr, Sandy. Spiked Online (2002). Articles>Web Design>Accessibility

421.
#28453

Block vs. Inline Elements

HTML elements can be displayed either in block or inline style. The difference between these is one of the most basic things you need to know in order to use CSS effectively.

Hunt, Ben. Web Design From Scratch (2006). Design>Web Design>HTML>CSS

422.
#33813

BlockShopper v. Jones Day: The Right of Web Sites to Link

Cases that have addressed links and copyright dealt with the permissibility of "deep linking"—linking to a page other than the home page—which, of course, is indeed permitted. Ticketmaster famously lost a lawsuit against Tickets.com about just this. But that case was about copyright infringement; by making a trademark claim instead, Jones Day opened up another legal avenue.

Davis, Wendy. Slate (2009). Articles>Web Design>Legal>Hypertext

423.
#25441

The Blog Realm: RSS, Aggregators, and Reading the Blog Fantastic

The content management capabilities of blog software and the search options from Daypop provide incentives for information professionals to be aware, at least, of blogging. But for every blogger out there, there are probably a dozen or more others who prefer reading to writing.

Notess, Greg R. Online Magazine (2002). Articles>Web Design>Writing>Blogging

424.
#25447

Blog Survey: Expectations of Privacy and Accountability

Reports the findings from an online survey conducted between January 14th and January 21st, 2004. During that time, 486 respondents answered questions about their blogging practices and their expectations of privacy and accountability for the entries they publish online.

Fernanda, Viégas. MIT (2004). Articles>Web Design>Writing>Blogging

425.
#24579

Blog Voice: How to Command Attention

With over 4 million distinct blog voices in the blogosphere, how can you differentiate yourself? By being an interesting voice. Interesting voices are made, not born, and now you can learn some ways to become more interesting and influential in blogdom. CAUTION: not for boring blah blah blah bloggers who are smug and self-satisfied.

Streight, Steven. Blogger.com (2004). Articles>Web Design>Writing>Blogging

 
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