Website text should be clear, links should stand out, and all text should scale according to user preferences.
Baker, Adam. Merges.net (2001). Design>Web Design>User Interface>User Centered Design
Why Are Good User Interfaces So Hard to Make? Three Insights into Good Design
Last year at Internet World a woman asked me why software and Web sites were so hard to use. Let's call her Pandora. I told Pandora that either we aren't smart enough yet, or the industry has not matured to the point at which well-designed products are required for companies to be profitable. She didn't buy it. She swore that sometimes we just did it on purpose. She laughed when she said it, but I think she meant it. It's my job to make simple-to-use products, and I took what she said to heart. I said that we really are trying, and that we're getting better at it all the time. She walked away unimpressed. I went back to the hotel bar that night and thought about why things are the way they are with the Internet and computers.
Berkun, Scott. UIWeb (1999). Design>User Interface>User Centered Design>Web Design
Yahoo! Mail: Simplicity Holds Up Over Time
In many respects, email is the ideal web application: it's an application that people often need access to when they’re away from their 'home' environment, and the core user tasks (reading and writing) are easily accommodated with standard HTML interface elements.
Garrett, Jesse James. Boxes and Arrows (2002). Design>Web Design>User Interface>User Centered Design
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