Simplicity Is Highly Overrated

I am in favor of good design and attractive products. Easy to use products. But when it comes time to purchase, people tend to go for the more powerful products, and they judge the power by the apparent complexity of the controls. If that is what people use as a purchasing choice, we must provide it for them. While making the actual complexity low, the real simplicity high. That's an exciting design challenge: make it look powerful while also making it easy to use. And attractive. And affordable. And functional. And environmentally appropriate. Accessible to all. That's why I like design: it presents wonderful challenges.

Norman, Donald A. uiGarden (2007). Design>User Interface>User Centered Design>Minimalism