Amazon, You Just Lost $82.62

The purpose of this article is to openly display my disgust with Amazon and to discuss the implications. On Monday, 11-June-2000, I ordered a gift certificate from Amazon.com. I was going to use the certificate for Father's Day, however Amazon failed to send the certificate in time. So, I drove to Barnes and Noble, bought some books, and bought a gift certificate. Amazon just lost $82.62.

Rhodes, John S. WebWord (2001). Design>Web Design>Usability>E Commerce

Amazon: No Longer the Role Model for E-Commerce Design

Many design elements work for Amazon.com mainly because of its status as the world's largest and most established e-commerce site. Normal sites should not copy Amazon's design.

Nielsen, Jakob. Alertbox (2005). Design>Web Design>E Commerce>Usability

Are the Product Lists on Your Site Reducing Sales?  

You can increase sales on your site as much as 225% by offering sufficient product information to your customers at the time they need it. One way to do this is to develop product lists that don't require shoppers to bounce back-and-forth between the list and individual product pages.

User Interface Engineering (2004). Design>Web Design>Usability>E Commerce

B2B Usability

User testing shows that business-to-business websites have substantially lower usability than mainstream consumer sites. If they want to convert more prospects into leads, B2B sites should follow more guidelines and make it easier for prospects to research their offerings.

Nielsen, Jakob. Alertbox (2006). Design>Web Design>Usability>E Commerce

Beating the Checkout Blues

Depending on which research report you read, roughly 25% to 75% of online shoppers abandon their shopping carts before consummating the deal. Despite the disparity in numbers, all the research firms agree on one thing: that's way too many.

Greenwood, Wayne. Cooper Interaction Design (2001). Design>Web Design>Usability>E Commerce

Beyond Functionality

Some organisations still take a function-centric approach to their online transactions with customers. Functionality is king, and interactions with the customer are seen as secondary.

Usability by Design (2005). Design>Web Design>Usability>E Commerce

Beyond the Buy Button in E-Commerce

The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.

Nielsen, Jakob. Alertbox (2004). Design>Web Design>Usability>E Commerce

Chinese Banks Homepage Usability Research Report

The homepages of three leading Chinese retail banks are assessed for their usability.

Zhao, Ming. uiGarden (2006). Articles>Web Design>Usability>E Commerce

Converting Visitors to Buyers

Converting visitors to buyers can be easily achieved by following some basic rules of conversion.

Townes, Frederick. Webcredible (2007). Design>Web Design>Usability>E Commerce

Deceivingly Strong Information Scent Costs Sales

Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem.

Nielsen, Jakob. Alertbox (2004). Design>Web Design>Usability>E Commerce

Did Poor Usability Kill E-Commerce?

User success rates on e-commerce sites are only 56%, and most sites comply with only a third of documented usability guidelines. Given this, improving a site's usability can substantially increase both sales and a site's odds of survival.

Nielsen, Jakob. Alertbox (2001). Design>Web Design>Usability>E Commerce

Does the Intrusiveness of an Online Advertisement Influence User Recall and Recognition?

This study investigated the effect of the type (banner ad, pop-up ad and floating ad) and state (animated and non-animated) of online advertisements on recall and recognition of the advertisements. It was hypothesized that floating ads, pop-up ads, and animated ads would be easier to recall due to their intrusive nature. Results showed that participants in the pop-up ad and floating ad condition had better recall of the presence of the ad as well as better recognition. Animation did not significantly influence any of these measures.

Shrestha, Sav. Usability News (2006). Design>Web Design>Usability>E Commerce

Donation Gravity: An Analysis of Donations Made to the Red Cross through Amazon's Honor System

In light of recent terrorist attacks on the United States, Amazon.com set up a page to collect donations for the Red Cross. Over the course of about two and half days, I recorded the donation activity on that page. An analysis of the data revealed that the average amount of money donated by each person steadily increased (i.e., donation gravity). This manifestation of donation gravity is discussed, along with several usability ideas that can help you design a better online donation web page.

Rhodes, John S. WebWord (2001). Design>Web Design>E Commerce>Usability

E-Commerce Imagery: Persuading with Pictures

The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.

Kodali, Mrudula. Webcredible (2007). Design>Web Design>Usability>E Commerce

E-Commerce Usability

This website is for people who want to improve the usability of their e-commerce site.

Userfocus (2003). Design>Usability>E Commerce>Web Design

Eight Quick Tips for a More Usable E-Commerce Web Site

If you are a Web site developer and you want to create a safe, warm, and comfortable e-commerce environment for your users, then you will want to consider several issues. Start first by thinking about your own online shopping and purchasing concerns. What do you like? What don't you like? What do think are the indicators of online security and personal and financial privacy?

Rhodes, John S. WebWord (1999). Design>Web Design>Usability>E Commerce

Filter and Sort: Improving Ecommerce Product Findability

Filtering and sorting are essential for helping users find the products they're looking for. Find out how to make best use of this essential functionality.

Webb, Jonathan. Webcredible (2006). Design>Web Design>Usability>E Commerce

How FreshDirect Delivered e-Commerce Success

The lessons for FreshDirect's usability success can be applied to many e-commerce businesses.

Seiden, Alan. Usability Professionals Association (2005). Articles>Web Design>Usability>E Commerce

The Latest Hot Trend Tests Usability of Web Sites

E-tailers grapple with everything from out-of-sight marketing costs to troubles with shipping. But another problem is close to home: Sites are hard to use, and that's turning off customers. Thirty leading e-commerce Web sites are riddled with flaws, concludes a soon-to-be-released site usability report. The study by Forrester Research and User Interface Engineering, a Bradford, Mass., usability testing company, is based on the experiences of 18 customers who were given $50 to buy things online. Amazon.com, L.L. Bean's site and REI.com were among the 30 sites surveyed. Forrester will issue the full report card later this month, but all sites had flaws. Shoppers in the test ran into dozens of problems that ranged from locating products to finding enough information to make a purchase decision to checking out.

Riedman, Patricia. AdAge.com (2000). Design>Web Design>Usability>E Commerce

Online Persuasion: Seven Ways to Persuade People to Buy

Persuading people to do what you want them to do on your website isn't as hard as you think. Read through these top tips and so your online conversion rates can soar!

Halabi, Lisa. Webcredible (2008). Design>Web Design>Usability>E Commerce

Preparing for the Holiday Shopping Season

Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take five other steps to maximize your site's holiday sales potential before it's too late.

Nielsen, Jakob. Alertbox (2004). Design>Web Design>Usability>E Commerce

Putting a Face on B2B Websites

How do you lead your business-to-business clients down the right path without sacrificing every design, usability, and information design principle you’ve ever learned? And how do you make these websites engaging for users? Nancy Carl offers advice for creating successful B2B websites.

Carl, Nancy. Boxes and Arrows (2002). Design>Web Design>Usability>E Commerce

RBC Royal Bank’s Online Banking Initiatives: Usable Design Now and in the Future

Discuss their initiative to make user-centered design a central part of RBC Royal Bank's Online Banking.

Schaffer, Eric M., Carolyn Burke and Nicole Poirer. Human Factors International (2006). Presentations>Usability>Web Design>E Commerce

Security and Trust: Taking Care of the Human Factor

In the e-business chain, the last link that needs to be convinced of the security of an online transaction is the end-user. That is why this article puts forward a user-centred perspective of the problem of trust in online payments, derived from the discipline of Human-Computer Interaction (HCI). We will first offer a general account of e-commerce system design, showing that there is more to trust than only security. The last part gives some recommendations on what can be done to increase consumers' trust.

Egger, Florian N. and D. Abrazhevich. ECommUse (2001). Design>Web Design>E Commerce>Usability

Show Prices for Common Scenarios

B2B sites often have overly complex pricing structures or can't show prices at all. To help prospects with early research, list representative cases and their prices.

Nielsen, Jakob. Alertbox (2006). Design>Web Design>Usability>E Commerce