Concise, Scannable, and Objective: How to Write for the Web

Studies of how users read on the Web found that they do not actually read: instead, they scan the text. A study of five different writing styles found that a sample Web site scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it was written in an objective style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.

Morkes, John and Jakob Nielsen. Alertbox (1997). Design>Web Design>Writing>Usability

Conducting Usability Studies at User Group Meetings  

In this day and age, getting closer to your user base is imperative for creating user-centric documentation. This paper discusses how the Technical Publications group at Mentor Graphics tapped into their annual User Group meeting (MUG) to conduct usability studies. We cover: Convincing management of the ROI of participating in the User Group meeting; establishing relationships with meeting organizers; defining proper "protocol" for interacting with users and other meeting attendees; planning for and dealing with equipment setup; recruiting users to the usability lab; considering and acquiring incentives for usability lab participants.

Yaspo, Catherine and Sarah E. Leritz-Higgins. STC Proceedings (2005). Articles>Usability>Testing>User Centered Design

Conducting Usability Tests to Upgrade Your Web Sites  

Usability testing can be planned and executed at various levels of complexity to enhance your Web site throughout stages of development. Include usability testing in the front-end planning and set Web site usability goals. Test early prototypes and then test again to quantify improvements. Assemble a team to plan the testing even if it is just two people. If you follow a planning and testing checklist, you should be rewarded with valuable data to analyze and upgrade your Web site. The process and outcome can enhance your company¶s reputation or improve your credibility as an information designer or developer.

Lester, Susan M.J. STC Proceedings (1999). Presentations>Web Design>Usability

Considering Product Usability Along with Information Usability  

In this progression we will examine ways that technical communicators can improve both information usability and product usability. The presentation will center around two major points.

Grice, Roger A. STC Proceedings (1993). Articles>Usability>Information Design

The Constant Design Balance

Usability is about understanding your users, and designing and testing with and for those users. However, there are other competing needs that need to be considered to ensure product success. In architectural and technical drawings, different layers or transparencies are often overlaid to assemble the complete design solution. A similar "design transparency" approach can ensure that product teams are working towards a common goal, gaining a balanced view, and increasing the chance of success.

Szuc, Daniel and Gerry Gaffney. Apogee (2005). Design>Web Design>Usability

Constructing User-Centered Websites: Design Implications for Content Organization

The designer can construct and place the contents on the website with a good degree of confidence that it will reflect the mental model of the representative user. The placement of the content on the website, however, is critical to a site's eventual success. For this reason, this article is intended to address some of the more important human factors issues in the design of the content within a website.

Bernard, Michael. Usability News (2000). Design>Web Design>Usability

Content with Style

Content with Style will try to find balance between specifics and inspiration and keep you on track with what we feel is a good approach to our daily business: Styling up information for the web!

Content with Style. Design>Web Design>Usability>Blogs

Converting Visitors to Buyers

Converting visitors to buyers can be easily achieved by following some basic rules of conversion.

Townes, Frederick. Webcredible (2007). Design>Web Design>Usability>E Commerce

Correlating Web-User Data

Everything served to a visitor -- from the first page through marketing, sales, and product fulfillment -- generates data about the customer. Web marketers can tap into this 'free' source of profile data for just the cost of converting existing data into a format that can be used by a data-analysis program.

Allen, Cliff. ClickZ (2001). Articles>Usability>Web Design>Log Analysis

Cost-Effective Website Acceleration

This three-part series outlines a common sense, cost-effective approach to Website acceleration according to the two simple laws of Web performance.

Powell, Thomas A. and Joe Lima. SitePoint (2004). Design>Web Design>Usability>Bandwidth

Create credibility for online success

Read about what it takes to create credibility for your online business.

Dixon, Nicholas. Webcredible (2004). Design>Web Design>Usability

Creating a Sales Page That Converts

Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!

Beckert, Loren. Webcredible (2005). Design>Web Design>Marketing>Usability

Creating a Unified Web Site Design for the School of Technology at Purdue University  

The problem with any poorly designed web site is inconsistency. As a web designer or developer, one must create a web site as a finite, predictable universe with a specific set of standards and design specifications. When visitors go to any given page on a site, they should be able to recognize that they’re in the same site. The main focus of this paper outlines how a unified web site design was created for the School of Technology at Purdue University. In developing unified web sites it is important to have visual hints throughout a given site such as consistent typefaces for specific needs, consistent color palettes, and consistent placement and layout.

Miller, Susan G. STC Proceedings (2000). Presentations>Web Design>Usability

Creating a Usable Electronic Newsletter In House

Many organizations are opting to convert existing print publications into electronic newsletters (e-newsletters)—and for good reason. E-newsletters can be developed for a fraction of the cost of their print counterparts and delivered to a global audience instantly. While marketers are discovering the ease of reaching a target audience with e-mail, many e-mail users are frustrated by the barrage of e-newsletters that muddle their inboxes monthly, weekly, or even daily. An onslaught of unsolicited commercial e-mail (spam) has made readers wary of marketing attempts. To reach these wary readers, companies need to create e-newsletters that respond to their audience’s specific needs—namely usability and trust. By following a few guidelines, you can launch a usable and successful e-newsletter.

Lawless, Amy. Usability Interface (2003). Design>Publishing>Web Design>Usability

Creating Effective Presentation Slides

The key methods you can employ to create effective presentation slides.

Doumont, Jean-luc. IEEE PCS (2008). Design>Presentations>Usability>Podcasts

Creating Good Websites: Usability

Usable Web sites are those which help users to accomplish a goal (e.g. to obtain some information) easily, quickly, and pleasantly.

Marshall, Samuel. Leaf Digital (2001). Design>Web Design>Usability

Creating Usability Awareness in India

A weblog to help create usability awareness in India.

Cua, Vijay. Blogspot (2007). Design>Usability>Regional>India

Creating Usable Forms  

A form is usable when it builds an effective communication bridge between your clients and your data entry staff. A usable form is readable, concise, and contains appropriate pictures and graphic elements. The steps in creating a usable form are the following: (1) Create a prototype. (2) Examine the extremes. (3) Produce the forms. (4) Fine tune the forms.

Archer, Susan. STC Proceedings (1994). Design>Document Design>Usability>Forms

Creating Usable, Search Engine Friendly URLs

There are many reasons to use mod_rewrite to create informative, useful URLs for your website. Most dynamic websites use some form of PHP or ASP to pull the data from the database and often times use that data in the URL as a string. This is not only a potential security flaw, it also gives the user and search engine alike a very uninformative destination for your website.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Search Engine Optimization>Usability

Critic to Creator: Recognizing Good Design

All too often, people in our field focus so much on pointing out the egregious interaction design mistakes that make it to market, we forget to pay attention to the good design that exists. Not only does it make our profession look bad if we are always complaining, but it also makes us less effective.

Calde, Steve. Cooper Interaction Design (2003). Articles>Usability>User Centered Design>Interaction Design

Customer Partnering: Another Way to Gather User Data  

Information developers have been using user-centered design principles for some time now. Many of the techniques available, however, do not provide the depth of knowledge needed to design more complex information products. Customer partnering sessions take place ofer a period of three or four months, allowing information developers to learn more about customer needs and how information products are used. Customer partnering relationships benefit both the company that funds the sessions and the customers who attend them.

Elser, Arthur G. STC Proceedings (1997). Articles>Usability>User Centered Design

Customisable Websites - The Definitive Guide

Customisable websites have recently become more and more popular - get the lowdown on when and why you should and shouldn't allow users to change pages on your website.

Warsi, Abid. Webcredible (2008). Design>Web Design>Usability>Personalization

dConstruct 2007 Podcasts

dConstruct is an affordable, one-day conference aimed at those building the latest generation of web-based applications. The theme for this year's conference is Designing the User Experience. The 2007 conference was held in September. This page aggregates recordings of all of the speakers or you can visit the link to download the podcasts.

Catalyze (2007). Design>Usability>Web Design

Deceivingly Strong Information Scent Costs Sales

Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem.

Nielsen, Jakob. Alertbox (2004). Design>Web Design>Usability>E Commerce