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Design>Typography

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Typography is the study and process of typefaces; how to select, size, arrange, and use them in general. Traditionally, typography was the use of metal types with raised letterforms that were inked and then pressed onto paper. In modern terms, typography today also includes computer display and output.

 

26.
#20413

Bullets

What kind of a bullet doesn’t travel at high speeds and is completely non-violent? A typographer’s bullet, of course! This very useful typographic element can add emphasis, clarity and visual interest to all kinds of copy. Simply put, a bullet is a large dot used to draw attention to each item in a list or series. The items can be single words, phrases, sentences or paragraphs. Even if you use the bullet that is part of your font, don’t automatically assume it’s the right size: it might need to be altered in scale or position to make it look balanced next to the text.

Strizver, Ilene. Upper and lowercase Magazine (2003). Design>Typography

27.
#20425

Calligraphic Fonts

Calligraphic fonts resemble elegant handwriting. They often look as if they were drawn with flat-tipped pens or brushes; occasionally, they even include the drips, spots, blotches and irregularities characteristic of hand-drawn letters.

Strizver, Ilene. Upper and lowercase Magazine (2002). Design>Typography

28.
#20952

Chalk and Cheese   (PDF)

Two new typefaces came into being for very different reasons, in very different ways, and with a completely different appearance.

Shinn, Nick. ShinnType (2001). Design>Typography

29.
#22661

The Changing Vocabulary of Type

If a ligature falls in a paragraph and no one notices, does it make a sound? Or an impression? When people are no longer aware of old 'standard' typographic conventions and they've lost their meaning, does it make them archaic?

Will-Harris, Daniel. Typofile (2003). Design>Typography>Glossary

30.
#20396

Character Design Standards

The purpose of the Character Design Standards is to state the general rules for character shapes in Latin based languages in digital fonts. Primarily defining the guidelines designers use for character alignments, both vertical and horizontal and how these relate to other similar characters or character groups.

Microsoft (1999). Design>Typography>Fonts>Online

31.
#22660

Choosing and Using Type

Type is important because it's an unconscious persuader. It attracts attention, sets the style and tone of a document, colors how readers interpret the words, and defines the feeling of the page--usually without the reader recognizing a particular typeface.

Will-Harris, Daniel. Typofile (2003). Design>Typography

32.
#20202

Circular Type

You can easily create a simple circular type effect in just a few easy steps with this quick tutorial.

Kelby, Scott. Mac Design Magazine (2003). Design>Typography>Software>Adobe Photoshop

33.
#12926

Compare: Verdana and Helvetica

The Design Center and DT&G have taken pride over the years in remaining as non-platform specific as possible, and provide content that is accessible to everyone without a lot of fancy configuration and bother. With the advent of Verdana however things will change a bit. In the early '90s we switched to Frutiger as our official replacement for Helvetica. We have used it for all the anchor ('house') typography in The Design Center as well as The User Group Network. Verdana has tested out to be a very close knock-off of Frutiger so we're going to experiment with it a bit here in the web site.

Showker, Fred. Design, Typography and Graphics (2001). Design>Typography

34.
#13321

A Comparison of Popular Online Fonts: Which is Best and When?

A general survey of the Web finds that a majority of sites use 12-point fonts (size= 3) for much, if not all of their written content. With this in mind, we examined the most popular font types at this size for differences in effective reading speed (accuracy/reading time), as well the perception of font legibility.

Bernard, Michael, Melissa Mills, Michelle Peterson and Kelsey Storrer. Usability News (2001). Design>Typography>Online

35.
#23307

A Comparison of Two Computer Fonts: Serif versus Ornate Sans Serif

Fonts are described in terms of their face, style, size and color. There are two main types, namely, serif and sans serif. Serif fonts have small appendages at the top and bottom of the letter. Serif fonts are the preferred fonts for large blocks of text, since the serifs are thought to help to distinguish each letter and thus, make it easier to read strings of characters. Sans serif fonts consist of only primary line strokes and are therefore simpler in shape, e.g. Arial and Futura. In standard typography these fonts are used primarily for short phrases, e.g. headings. This study compares reading performance between an ornate sans serif font (Gigi) and Times New Roman. The traditional measures of reading speed, comprehensibility, and subjective preference were employed.

Morrison, Sarah and Jan Noyes. Usability News (2003). Design>Typography>Fonts>Online

36.
#22681

Could Stravinsky Have Made Fonts? or: Fear and Loathing in A Minor

Is something being lost in the translation to a digital world?

Rakowski, David. Typofile (1996). Design>Typography>History

37.
#20395

Counterspace

An interactive website dedicated to typography and its history.

Collins, Brett Yancy and Ed Stull. Motivo.com (1998). Design>Typography>Graphic Design

38.
#32072

Create Your Own Style and Flair with Custom Fonts

Are you tired of those same boring fonts for your web applications and print projects? Do you know most fonts are licensed and can’t be added to web applications? Well, you can solve that problem by creating your own fonts with FontStruct, a slick flash application that allows you to create nice fonts right from your browser and save them to your computer or server.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Typography

39.
#10248

Creating Textured Type

Sometimes the most simple techniques can really dress up your publication. One of the most popular sections of the Creative Layout Techniques workshop is on 'Typography'. Today, let’s take a look at yet another of our '101 things you can do with Type.' If you’ve got color, or grayscale printing capabilities you may want to consider a textured letter. This technique is easily done with your favorite painting program and a little vision.

Design and Publishing Center (1997). Design>Typography

40.
#20433

Creative Indents

Indenting the first line of every paragraph is a habit most of us acquired in grammar school. However, for those daring souls who have always insisted on coloring outside the lines, it’s time to consider using a different style paragraph indent. There are more options than you might have realized!

Strizver, Ilene. Upper and lowercase Magazine (2001). Design>Typography>Style Guides>Grammar

41.
#26383

Crimes Against Typography

What made Lubalin’s Avant Garde such a troubled face? Heller reports on its use and abuse.

Heller, Steven. AIGA (2005). Design>Typography

42.
#20951

Cruising for Fonts   (PDF)

From boutiques to department stores, where to shop for type on the Internet.

Shinn, Nick. ShinnType (2002). Design>Typography>Online

43.
#30527

Design a Logo of Letters

An article about the graphic design of logotypes using typographic widely successful techniques.

Before and After (2005). Design>Graphic Design>Typography

44.
#10203

Design, Typography and Graphics Magazine

Design, Typography and Graphics is the official publication of the Design and Publishing Center. It offers tips and tricks for design, printing, photography and publishing of all kinds.

Design and Publishing Center. Journals>Graphic Design>Typography

45.
#18962

Designing Documents

The aim of this tutorial is to provide an introduction to typography. Typography is defined as: the art of designing printed matter; the appearance of printed matter. There are many different types of printed matter, books, brochures, newsletters and many more. This tutorial focuses on technical documents. Typography is relevant for user interface designers from two perspectives. Firstly, user interface design often includes the presentation of text on a display. Although typography is mainly concerned with printed matter, it provides valuable guidance for these situations. Secondly, user interface design involves to a large degree documenting and communicating designs, usually on paper. Knowledge of typography can aid this process.

HCIRN (2003). Design>Typography>Rhetoric>Visual Rhetoric

46.
#20933

Designing for Interactive Television

We are so accustomed to watching television that we easily overlook the limited resolution of the television screen. Compared to TV, even VGA looks good. Although both use a similar display monitor, they differ in both the way the screen is 'painted' and in how much information can be placed on the screen. To design effectively for interactive television, it is essential to understand the technical constraints of the medium.

Quesenbery, Whitney. WQusability (1996). Design>Multimedia>Video>Typography

47.
#26346

Designorati: Typography

Type does more work than merely forming words. Every type face has weight, mood, import, and emotional impact. For centuries, since the time of Gutenberg and the monks who hand lettered before him, Type has changed and evolved, influenced by natural and artificial sources. Styles have ebbed and flowed. The greatest type is seen as high art; the lowest is seen as avant-garde–or maybe just plain garbage. Designorati:Typography aims to explore everything about type, from who made it and helped develop the styles to what it is now to design type and where technology takes us. Along the way, it hopes to throw an accessible light on the great typographers of the past and present, and to help the visitor appreciate the beauty in the published letter.

Klein, Samuel John. Designorati (2005). Design>Typography

48.
#23143

Desktop Publishing and Design: Took, Tips and Techniques   (PDF)

The organization of your document in combination with its typographic and graphic elements comprise its design. Good design improves your document's ability to communicate effectively. Novice document designers will want to attend this workshop to learn how to use design to their advantage.

Tucker, Kimberly and Lisa Burke-Marose. STC Proceedings (1996). Design>Document Design>Typography

49.
#13331

Determining the Best Online Font for Older Adults

Studies examining the legibility of fonts on computer screens have almost exclusively investigated young to middle aged adults. However, because of many age-related factors affecting reading, one should be fairly cautious in generalizing these findings to older adults. In light of this, this study sought to examine this population by studying the legibility, reading time, as well as the general font preference for two types of serif and sans serif fonts at 12- and 14-point sizes on computer screens.

Bernard, Michael, Corrina Liao and Melissa Mills. Usability News (2001). Design>Typography>Accessibility>Elderly

50.
#20954

Diggin’ It?!   (PDF)

The buried treasures of typography: comprising the Style Guide of the Type Club of Toronto, with illustrations, and an Expert Font Guide.

Shinn, Nick. ShinnType (2001). Design>Typography>Style Guides

 
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