http://tc.eserver.org/dir/Design/Publishing/Web-Design/Usability A listing of the most recently indexed works about Design and Publishing and Web Design and Usability in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Design/Publishing/Web-Design/Usability http://tc.eserver.org/19196.html http://tc.eserver.org/19196.html Many organizations are opting to convert existing print publications into electronic newsletters (e-newsletters)—and for good reason. E-newsletters can be developed for a fraction of the cost of their print counterparts and delivered to a global audience instantly. While marketers are discovering the ease of reaching a target audience with e-mail, many e-mail users are frustrated by the barrage of e-newsletters that muddle their inboxes monthly, weekly, or even daily. An onslaught of unsolicited commercial e-mail (spam) has made readers wary of marketing attempts. To reach these wary readers, companies need to create e-newsletters that respond to their audience’s specific needs—namely usability and trust. By following a few guidelines, you can launch a usable and successful e-newsletter.