The 10/20/30 Rule of PowerPoint

I am trying to evangelize the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. While I’m in the venture capital business, this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.

Kawasaki, Guy. How to Change the World (2005). Articles>Presentations>Information Design>Typography

Advice on Designing Scientific Posters

A scientific poster is a large document that can communicate your research at a scientific meeting, and is composed of a short title, an introduction to your burning question, an overview of your trendy experimental approach, your amazing results, some insightful discussion of aforementioned results, a listing of previously published articles that are important to your research, and some brief acknowledgement of the tremendous assistance and financial support conned from others. If all text is kept to a minimum, a person could fully read your poster in under 10 minutes.

Purrington, Colin. Swarthmore College (2007). Design>Presentations>Posters>Scientific Communication

AJAX Usability Metrics

A look at how to quantify or measure the benefits of a better user interface built with Ajax.

Charland, Andre. SlideShare (2006). Presentations>Web Design>Usability>Ajax

Application of Theory: Minimalism and User Centered Design  

In the discipline of software and information development, minimalist design is not just doing with less (less features, words, widgets). It is selectively choosing what to include or eliminate with the purpose of making it easier for the user to quickly learn about a product in a natural and painless way and to start using it to do real work. User centered design fits well with minimalist theory because it incorporates user feedback throughout the development cycle. It is the best way to find out what customers actually do with your product and learn first-hand how you can help them with their goals. My team applied both these theories to our task of designing and building a set of samples for a Web development product. This paper shares our struggles and successes.

Lou, Mary Mazzara. STC Proceedings (2001). Presentations>Usability>User Centered Design>Theory

Assessing Web Page Usability  

Assessing Web site usability can be complex, because the medium can be both a document and a 'software product.' Documentation usability testing asks how headings, page elements, and index entries help users find the content they need, and whether that content is useful. Software usability testing asks how well the user inteface supports users’ job-task activity, indicates functionality, provides navigation signposts and program status, and prevents errors. A Web site must meet a combination of these goals—links should lead to the content that users seek, through pathways that users can easily follow without reaching a dead-end or getting lost.

Hinderer, Deborah and Laurie Kantner. STC Proceedings (1998). Presentations>Usability>Web Design

Behavioral Concepts: Effectiveness and User Response  

What are hazards and why do we need them? Best practices for key elements of hazards.

Guren, Leah. In Other Words (2006). Presentations>Usability>User Centered Design

Better Products Through Collaboration: Technical Communicators and Usability Professionals Working Together  

Currently, “user-centered design” is the touted methodoloay for software development for many companies. To many of us, it’s merely a more global articulation of what we have always believed to be the preferred methodology. Technical communicators and HF professionals have critical roles to play as part of a multi-disciplinary user-centered design team. (1) This paper presents some viewpoints on how technical communicators and HF professionals can increase each other's effectiveness.

Rauch, Thyra L. STC Proceedings (1997). Presentations>User Centered Design>Collaboration

Beyond the Masculine Web: Considering Sex and Gender Differences in Arrangement and Delivery on the Web  

Men and women don't browse the Web the same way; one should design for both feminine and masculine webs.

Bowie, Jennifer L. Texas Tech University (2003). Presentations>Web Design>Information Design>Gender

Beyond the Universal User: How to Design for the Universe of Users  

There are problems with non-user-centered/system-centered design. We must know, understand, and work with actual users so that the people who use the product can do so quickly and easily to accomplish their own tasks.

Bowie, Jennifer L. Texas Tech University (2003). Presentations>Web Design>Usability>Personas

Black and White and Red All Over  

Color is a powerful motivation and selling tool. We can also use color to improve people’s performance. Color is comprised of hue, value and saturation. When selecting a color scheme for a web site or slide presentation select a pastel background, then a complimentary or contrasting secondary color for accents. Select black or neutral text. Avoid the jelly-bean syndrome of contrasting, saturated, adjacent colors that fatigue the eye. Instead, use bright colors only for accents, not for major areas.

Lisberg, Beth Conney. STC Proceedings (1998). Presentations>Graphic Design>Design

Building a Dynamic Web Site: Separating Data From Display  

The principles discussed here are part of a general technique we refer to as "'DIDDS" (Dynamic Information Data Delivery System). This approach is useful for organizations or groups who want Web pages that can be changed quickly, easily and consistently by individuals unfamiliar with HTML. The key to this strategy-keeping data separate from display-involves a suite of customized CGI programs whereby data requested by a client is passed through a "display jilter" that attaches the HTh4L tags and generates the page "on the fly."

Murphy, Daniel J. STC Proceedings (1997). Presentations>Web Design

Building the Treasure House: Creating Knowledge Bases for the World Wide Web

What is a knowledge base? What are the components necessary to build one?

Massa, Jack A. STC Orange County (1998). Presentations>Documentation>Information Design>Databases

Cascading Style Sheets Tutorial  

The Cascading Style Sheets standard returns some control of style to web authors. HTML describes only the structure of information. CSS, though incompletely implemented as yet, adds a style sheet where an author can specify fonts, colors, margins, alignments, indentations and other elements for any HTML tag or class of tag. An introduction to CSS shows the status of the CSS standard and various browser implementations, how to generate HTML and style sheets, the use of CSS compared to PDF, and the role of style sheets in HTML Help.

Jackson, Ken and Sonya E. Keene. STC Proceedings (1998). Presentations>Web Design>CSS

The Case for User-Centered Design  

The need for user-centered design in this era of rapid technological change is reviewed, and key ingredients of a user-centered design process are described: (1) involvement of users, structured by rigorous user input and feedback methodologies, (2) multidisciplinary teamwork, from developing the initial concepts and approach to evaluating and refining the product after its introduction in the marketplace, and (3) focus on competitiveness, on state-of-theart user interfaces and technology. Data supporting the economic value of user-centered design processes is also reviewed.

Soderston, Candace and Thyra L. Rauch. STC Proceedings (1996). Presentations>User Centered Design>Usability

Cognitive Strain as a Factor in Effective Document Design    

People have a limited amount of cognitive resources. Coping with the increasing amount of information presented via a software interface strains a user’s cognitive resources. If a person has to use documentation, whether on-line or paper, additional cognitive resources are consumed, often overloading the user. Using several windows or multi-media elements can compound the problem. Unfortunately, as Wickens (1992) states, humans are unable to manage excessive cognitive strain and they respond by getting frustrated, committing errors, shedding tasks, or reverting to known methods.

Albers, Michael J. ACM SIGDOC (1997). Presentations>User Centered Design>Usability>Cognitive Psychology

The Cognitive Style of PowerPoint: Slides Are Not All Evil    

This article first reviews three shortcomings in Tufte’s argument, then summarizes the booklet’s well-taken points, before offering guidelines for effective slides, no matter the tool. These guidelines and some of the analysis are based on more than 150 in-depth discussions of slides I have conducted with engineers, scientists, executives, and other professionals at workshops.

Doumont, Jean-luc. Technical Communication Online (2005). Design>Information Design>Presentations

Communicating Design: Web Design Documentation

An overview of web design methods, including a survey of questions one should ask during the process.

Brown, Dan. SlideShare (2006). Presentations>Web Design>Documentation

Communicating Effectively With Interaction    

The ability to build interactions that support, enable, and improve communication is a valuable skill for help developers, Web-site designers, multimedia content developers, information-rich user interface designers-anyone who designs and develops information to be used online. This paper presents the basics of interaction design for information products and describes some basic underlying human factors and user-interface design principles.

Ames, Andrea L. ACM SIGDOC (2001). Presentations>Information Design>User Centered Design>Multimedia

Complexity Theory as a Way of Understanding our Role in the World-Wide Web  

Complexity theory offers a way of understanding our role within the World-Wide Web. Postulating a rhetorical object based on object-oriented analysis and design, we can harness a number of ideas from complexity theory to gain a new perspective on the Web. This paper reviews a number of complexity ideas that may help technical communicators grapple with the exponential growth in the volume of inter-related and interacting rhetorical objects on the Web, viewing the rhetorical situation as the result of the law of increasing returns, which has brought us through a phase transition to a new environment, with its own emergent properties, creating new roles for writers, and new work for managers.

Price, Jonathan R. STC Proceedings (1998). Presentations>Web Design>Theory

Computing Is About People, Not Machines

An IBM Ease of Use poster with the message Computing is about People, Not Machines.

IBM (1999). Design>Presentations>Posters>Usability

Conducting Usability Tests to Upgrade Your Web Sites  

Usability testing can be planned and executed at various levels of complexity to enhance your Web site throughout stages of development. Include usability testing in the front-end planning and set Web site usability goals. Test early prototypes and then test again to quantify improvements. Assemble a team to plan the testing even if it is just two people. If you follow a planning and testing checklist, you should be rewarded with valuable data to analyze and upgrade your Web site. The process and outcome can enhance your company¶s reputation or improve your credibility as an information designer or developer.

Lester, Susan M.J. STC Proceedings (1999). Presentations>Web Design>Usability

Content Management and Information Architecture

Content management is information architecture writ large.

Boiko, Bob. ASIST (2001). Presentations>Content Management>Information Design