Can a technical communicator step in and create a striking booth to attract attendees and successfully market a company? You bet – it is easier than it looks. Designing a tradeshow booth is a fun exploration of a communicator’s talents in design, organization, and writing. And if you dare to add some creativity to your talents, success comes automatically.
The article considers the concept of marketing in the light of library and information services and mentions the necessity of marketing techniques in library and information centres. It outlines the principles of information products/services marketing and discusses the key steps of marketing for library and information centres. The article indicates the methods of applying marketing techniques to library and information centres and marketing difficulties to library and information services in developing countries are also discussed, with particular reference to those in Bangladesh.
Marketing, copywriting and design are a triangle. They influence each other. Marketing however, is the key element as your copywriting and design should be based on previous marketing research.Even if you do not deal with marketing and you are only designing, you should know some basics of marketing because your designs are still influenced by the message and the image your company or client is trying to communicate.