#28438
Logos in the form of words or letters have natural properties that make them visually effective: (see also logos article): good recognition; good descriptiveness; and good presence.
Hunt, Ben. Web Design From Scratch (2005). Design>Graphic Design>Web Design>Typography
#18228
The purpose of my Web Page Design for Designers site is not to teach people how to produce web pages. There is little mention of HTML or any other technical stuff except where necessary. It is assumed that the reader already has a grasp of HTML programming, or has made the decision to use a WYSIWYG Web page editor. It is aimed at people who are already involved with design and typography for conventional print and want to explore the possibilities of this new electronic medium. They are probably already using page layout tools like QuarkXPress, Photoshop, Freehand and Illustrator and have discovered that designing web pages is something quite different.
#35476
Rich Typography On The Web: Techniques and Tools
In addition to font stacks, why not replace the heading text with an image, embedded font, or bit of Flash? The methods described below are easier than they sound. And the end result is that the vast majority of users will see the beautiful typography you want them to see. A word of warning, though: don’t use dynamic text replacement for all of the text on your page. All that would do is slow it down and frustrate your visitors. Instead, save it for headings, menu items, pull quotes and other small bits of text.
Chapman, Cameron. Smashing (2009). Articles>Web Design>Typography>Graphic Design
