Designing on Both Sides of Your Brain

There's a natural balance that can be mastered between both intensely imaginative, and passionately logical lines of thought. We need to seek out this synergy to be good at design. The surprising truth is that for designers everywhere, the scientific method can be an extremely powerful tool for finding and evangelizing your great ideas.

Berkun, Scott. Boxes and Arrows (2002). Design>Graphic Design>Methods>Cognitive Psychology