#21296
Brand should be a component of every decision a company makes, from its customer service to its logistics to its letterhead to its interactive properties. Tips and advice for the IA needing to support the brand experience within a quality user experience.
Saffer, Dan. Boxes and Arrows (2002). Design>Graphic Design>Marketing
#21257
Marketing design is the fastest moving area of visual design today. This paper is a high-level discussion about how to analyze the needs of your customer, maintain a consistent image across all pieces; and remain flexible, innovative, and positive throughout a cycle of constant change.
Creed, Lisa. STC Proceedings (1995). Design>Graphic Design>Marketing
#14396
If you think post cards are for nothing more than 'wish you were here' messages, think again. Post cards are serious tools for building relationships with customers--tiny billboards with big missions. They are one of those often-used but little analyzed marketing mediums--a perfect platform for some 'jolt thinking.' Jolt thinking questions the basic premise--the what, why, and how of doing something. How? By answering three questions. What is the purpose? Why is it done the way it's done? And how can I do it most effectively?
Green, Chuck. Ideabook.com (2002). Design>Graphic Design>Marketing
#33431
Five proven techniques for powerful and effective marketing design.
Blum, Sandra J. Dynamic Graphics (2005). Articles>Graphic Design>Marketing>Persuasive Design
