Going the Extra Mile in Design: Lara Modjeski VP of Creative, Tom Ford Beauty

Every wondered what it's like to hold a high-powered design position in the cosmetics and fashion industry? Enjoy this intreview by industry expert and sessions EDU instructor Laura Schwamb, and get a peek into the life of Lara Modjeski VP of Creative, Tom Ford Beauty.

Schwamb, Laura. Design, Typography and Graphics (2006). Design>Graphic Design>Interviews

Strategic Numbers: Discussing the Value of Design With Sara Beckman

We’re excited to bring Sara Beckman from the faculty at the Haas School of Business back into the Adaptive Path fold. We first worked with her in 2003 on our groundbreaking report, Leveraging Business Value: How ROI Changes User Experience.

Rutter, Kate. Adaptive Path (2009). Articles>Interviews>Graphic Design>Assessment

Jim Coudal of Coudal Partners

Manufacturing, distribution, marketing, sales, customer contact – all of that is supremely manageable by a very small team. In the traditional model, you have this big corporation where the creative department is in the back, and they’re those wacky people with the Tabasco ties and chattering teeth in their cubicle, and everybody is a little afraid of them because they’re so “wild.” The rest of the company is the marketing, production, distribution, all of that. Well, our idea was that the little creative team could do everything.

Coudal, Jim. Design Glut (2009). Articles>Interviews>Graphic Design>Collaboration