#14394
The challenge? To resist the temptation to make everything look new. If you work with computers every day and regularly surf the Net, it is easy to lose perspective--though we regularly see some of the best, most exciting design being done today, it is often uncharacteristically modern or ultra-modern. The challenge is to match the presentation to the subject, not to the medium.
Chuck Green. Ideabook.com (2002). Design>Graphic Design>Contracts
#30452
Spec Work Can Damage Your Business
Speculative work, or free pitching, 'spec' for short, is considered unethical among leading graphic design associations around the world.
Airey, David. DavidAirey (2007). Careers>Freelance>Graphic Design>Contracts
#30453
That Monster called Free Pitch
No matter what you call it, Spec Work, Free Pitch, etc the concept is the same. I'll get a handful of designers or studios to come up with a handful of concepts for my website, and the winner gets my business. Great concept? No! There are no winners here.
Burke, Miles. MilesBurke.com.au (2007). Careers>Freelance>Graphic Design>Contracts
