#14400
“Branding” is one of those issues we picture the marketing VPs of Intel or Kraft Foods worrying about--hardly something for us to concern ourselves with. It’s easy, after all, to appreciate the value of a brand like Coca-Cola, but near impossible to see how the same principles apply to an organization with an advertising budget something less than 30 million dollars. Or is it? Like it or not, your organization and the products or services it sells, have a brand. It is the sum of all the impressions your prospects and customers collect from the first time they hear your voice, see your brochure, or link to your Web site. And if you don’t take branding seriously, you’re leaving a critical piece of the marketing puzzle to little more than chance.
Chuck Green. Ideabook.com (2001). Design>Graphic Design>Branding
#14869
Half of knowing where you're going is knowing where you are. So a fundamental part of creating a great web is to let your readers know where they are at all times. One way, of course, is to use tabs and menus that literally tell them where they are. Here at ideabook.com, for example, you know where you are by looking at the top of the page–-the tab tells you you're in the 'DESIGN PALETTES' section and the headline tells you the article title.
Chuck Green. Ideabook.com (2003). Design>Graphic Design>Branding
