Developing an Information Strategy 
The role of the technical communicator has been changing dramatically over the past few years. Gone are the days when hefty user manuals are considered desirable. Technical communicators must now think of ways of building intuitiveness into products to obviate the need for reams and reams of hard copy documentation. This understanding forms the basis for developing an information strategy.
Florsheim, Stewart J. STC Proceedings (1997). Design>Documentation>Information Design>Content Strategy