Becoming a "Business Communications Service Provider"

Print service providers have historically been defined by output technology such as commercial color, sheet-fed, web offset and large-format. These print technologies by themselves can be easily commoditized. As the market begins to migrate to a digital infrastructure, Print on Demand – or POD – represents something far more interesting and important than technology for technology’s sake. POD hardware and software offer the potential for new ways to communicate business information. The primary focus of successful users of POD technology is building a services portfolio and positioning their companies to provide 'business communications solutions and services.' These users are looking at digital printing and the associated services as a way to decommoditize printing and increase both profitability and customer loyalty.

Pellow, Barbara A. Digital Output (2004). Design>Document Design>Prepress>Printing

Booklet Publishing

Write a book this afternoon. Sound preposterous? To the contrary--you can create an information-packed, 16-page booklet using a single sheet of paper in little more time than it takes to type the text. Use it to market your product or service, to tell the story of your organization or to offer tips and how-to information to prospects and clients. Print five or ten copies directly from your laser printer or take your master artwork to a commercial printer and have it reproduced by the thousands. No matter how you cut, fold and staple it, this book is proof-positive that big things do come in small packages.

Chuck Green. Ideabook.com (1999). Design>Document Design>Prepress>Printing

How Does Commerical Offset Printing Differ from Desktop Printing?

The three primary differences in offset printing and desktop printing (such as inkjet and laser) are the colors of ink and the way the ink is placed on the paper as well as the type of machinery used to accomplish the task.

Howard Bear, Jacci. About.com (2007). Articles>Document Design>Prepress>Printing

Practical Applications of Print Design to Promote Visual Understanding  

Print design is a task facing many technical communicators. Practical understanding of the principles of design is necessary for quality print design products, but even this may not be adequate for producing print documents that users can quickly understand. Pairing the principles of print design with knowledge of visual communication theory will aid technical communicators as they develop print materials that are not only well designed, but easy for audiences to understand. This paper will explain both the principles of print design and basic applications of visual communication theory to provide a knowledge base on which successful print documents can be built.

Codone, Susan K. STC Proceedings (2005). Design>Document Design>Prepress>Printing

Successfully Merging Litho and Digital  

The merger of offset lithography with digital printing is a highly successful technique that maximizes the benefits of both technologies.

Copresco (1999). Articles>Document Design>Prepress>Printing