Integrating Social Media into a Web Content Strategy

Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate with an audience. Social media consists of the same content already in use: text, audio, images, and video. The difference lies in its ability to open up new channels of communication.

Parrott, Britt. Digital Web Magazine (2008). Articles>Content Management>Web Design>Social Networking

Social Publishing ≠ Social Networking - So What Is It?

John Willis recently published a post that equates social publishing with social networking. While the post is pretty good, and I agree with most of the points, I need to correct the bit about the definition of social publishing. It’s way more than social networking. Let me explain.

Whatcott, Jeff. At First Light (2008). Articles>Content Management>Web Design>Social Networking

On Creation and Consumption

While the design of democracy is a wonderful thing, democratic design is less positive. We’ve heard over and over that “everyone is a designer,” and that through a combination of user-generated content, ubiquity of access, and new tools, design has finally made its way out of an ivory tower and into the grasp of the masses. What, exactly, have the masses gotten their grubby paws into? Can one truly claim to be a designer when they upload a picture to Facebook or remix a video for YouTube?

Kolko, Jon. Interactions (2009). Design>Content Management>Social Networking>Participatory Design

The Real-Time Web: A Primer, Part 1 

This deconstruction of content is not limited to Twitter. The movement to expose underlying data and make it more actionable is gaining momentum across industries and platforms. One example is the move to report financial data in XBRL format (eXtensible Business Reporting Language). Another is the growing use of microformats and RDFa, which are small patterns of HTML that represent data on commonly published subjects on Web pages, such as people, events, blog topics, reviews, and tags. Twitter's character limit and accessibility, however, are the simplest and most recognized example of how elements of connected data can provide value both individually and in aggregate.

ReadWriteWeb (2009). Articles>Information Design>Content Management>Social Networking