SGML: More than 'Just Do It!'  

The Technical Publications department of DSC Communications Corporation decided to use SGML as a method of information creation, storage, and management; obtained buy-in from management and appropriate personnel; selected and trained a team; created and implemented a project plan for an SGML prototype project.

Green, Carol, Dianne G. High and Jeanne M. Jordan. STC Proceedings (1995). Design>Content Management>SGML